Effects of Deceptive Advertising on Consumer Loyalty in Telecommunication Industry of Pakistan
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References listed on IDEAS
- Boush, David M & Friestad, Marian & Rose, Gregory M, 1994. " Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics," Journal of Consumer Research, Oxford University Press, vol. 21(1), pages 165-175, June.
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KeywordsAdvertising; Deceptive Advertising; Consumer Loyalty; Telecommunication;
- L96 - Industrial Organization - - Industry Studies: Transportation and Utilities - - - Telecommunications
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
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