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Report NEP-MKT-2011-11-21
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011, "Marketing is all about taking money from customers (an application of Tobit model)," MPRA Paper, University Library of Munich, Germany, number 34762.
- Hasan, Syed Akif & Subhani, Muhammad Imtiaz, 2011, "Effects of Deceptive Advertising on Consumer Loyalty in Telecommunication Industry of Pakistan," MPRA Paper, University Library of Munich, Germany, number 34756.
- Rademaker, Claudia A., 2011, "Media Selection for Marketing Communication - an exploratory study among marketing managers -," SSE/EFI Working Paper Series in Business Administration, Stockholm School of Economics, number 2011:4, Nov, revised 11 Nov 2011.
- JP Eggers & Michal Grajek & Tobias Kretschmer, 2011, "Decomposing First Mover Advantages in the Mobile Telecommunications Industry," DRUID Working Papers, DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies, number 11-09.
- Catherine Tucker, 2011, "Virality, Network Effects and Advertising Effectiveness," Working Papers, NET Institute, number 11-06, Oct.
- Armstrong, Mark, 2011, "Economic models of consumer protection policies," MPRA Paper, University Library of Munich, Germany, number 34773, Nov.
- Item repec:cte:idrepe:id-11-02 is not listed on IDEAS anymore
- Aurier, P. & Masson, J. & Siadou-Martin, B. & Sirieix, L., 2011, "La prise en compte de la durabilité dans les stratégies marketing des PME : apports et limites," Working Papers MoISA, UMR MoISA : Montpellier Interdisciplinary center on Sustainable Agri-food systems (social and nutritional sciences): CIHEAM-IAMM, CIRAD, INRAE, L'Institut Agro, Montpellier SupAgro, IRD - Montpellier, France, number 201103.
- Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Raheem, Saquib, 2011, "Measuring Customer Delight: A Model for Banking Industry," MPRA Paper, University Library of Munich, Germany, number 34724.
- Fernanda Gutierrez-Navratil & Victor Fernandez-Blanco & Luis Orea & Juan Prieto-Rodriguez, 2011, "How do your rivals' releasing dates affect your box office?," ACEI Working Paper Series, Association for Cultural Economics International, number AWP-04-2011, Nov, revised Nov 2011.
- Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011, "Stock Market Reactions due to Announcements of Consumer Price Index and the Investigation of Endogeneity," MPRA Paper, University Library of Munich, Germany, number 34725.
- George R. Parsons & Michael K. Hidrue & Willett Kempton & Meryl P. Gardner, 2011, "Can Vehicle-to-Grid Revenue Help Electric Vehicles on the Market?," Working Papers, University of Delaware, Department of Economics, number 11-21.
- Mogilner, Cassie & Aaker, Jennifer & Kamvar, Sepandar, 2011, "How Happiness Impacts Choice," Research Papers, Stanford University, Graduate School of Business, number 2084, Oct.