La prise en compte de la durabilité dans les stratégies marketing des PME : apports et limites
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KeywordsSUSTAINABILITY; MARKETING STRATEGY; FOOD SECTOR; SMALL FIRMS;
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- Q01 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - General - - - Sustainable Development
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2011-11-21 (All new papers)
- NEP-CSE-2011-11-21 (Economics of Strategic Management)
- NEP-MKT-2011-11-21 (Marketing)
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