IDEAS home Printed from https://ideas.repec.org/p/pra/mprapa/34762.html
   My bibliography  Save this paper

Marketing is all about taking money from customers (an application of Tobit model)

Author

Listed:
  • Hasan, Syed Akif
  • Subhani, Muhammad Imtiaz
  • Osman, Ms. Amber

Abstract

One of the key dimensions of business is marketing and when we say marketing we talk about creating more revenue every second. Sales are an important key to success for revenue generation and for this purpose various marketing strategies have been developed. Sales are always driven by customers/consumers, and this thought is in practice since the inception of the concept of business. This paper is an appreciation on the comprehension of various marketing strategies (i.e. Single Segment Strategy, Differentiated Strategy, Un Differentiated Strategy, Product Development, Establishing The Brand, Innovation strategy, Market Growth Shares, Porter Cost Leadership, Market Expansion, Pricing, Diversification), which only aim at generating revenues while proposing the Tobit model to assess the relationships of outlined various marketing strategies with the revenue generation (sales of the products/ services). The comprehensive findings of this research reveals that all strategic means are important for generating revenues in relevance to the products/ services which are being offered and confirms that all outlined marketing strategies are designed and configured with the intent to grab the money from every pocket, but single segment strategy and market growth share strategy matter the most in this connections. Whereas, the Tobit model is revealed as an appropriate and robust model to predict the outlined relationship.

Suggested Citation

  • Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011. "Marketing is all about taking money from customers (an application of Tobit model)," MPRA Paper 34762, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:34762
    as

    Download full text from publisher

    File URL: https://mpra.ub.uni-muenchen.de/34762/1/MPRA_paper_34762.pdf
    File Function: original version
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Goldberger, Arthur S., 1981. "Linear regression after selection," Journal of Econometrics, Elsevier, vol. 15(3), pages 357-366, April.
    2. Amemiya, Takeshi, 1973. "Regression Analysis when the Dependent Variable is Truncated Normal," Econometrica, Econometric Society, vol. 41(6), pages 997-1016, November.
    3. McDonald, John F & Moffitt, Robert A, 1980. "The Uses of Tobit Analysis," The Review of Economics and Statistics, MIT Press, vol. 62(2), pages 318-321, May.
    4. Chung, Ching-Fan & Goldberger, Arthur S, 1984. "Proportional Projections in Limited Dependent Variable Models," Econometrica, Econometric Society, vol. 52(2), pages 531-534, March.
    5. John Rust, 1997. "Using Randomization to Break the Curse of Dimensionality," Econometrica, Econometric Society, vol. 65(3), pages 487-516, May.
    6. Greene, William H, 1981. "On the Asymptotic Bias of the Ordinary Least Squares Estimator of the Tobit Model," Econometrica, Econometric Society, vol. 49(2), pages 505-513, March.
    7. Olsen, Randall J, 1978. "Note on the Uniqueness of the Maximum Likelihood Estimator for the Tobit Model," Econometrica, Econometric Society, vol. 46(5), pages 1211-1215, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Daranrat Jaitiang & Wen-Chi Huang & Shang-Ho Yang, 2021. "Does Income Inequality Exist among Urban Farmers? A Demonstration of Lorenz Curves from Northern Thailand," Sustainability, MDPI, vol. 13(9), pages 1-16, May.
    2. Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012. "Spending patterns in youth," MPRA Paper 37657, University Library of Munich, Germany.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Frédéric, DALSACE & Nicola C., DRAGONETTI & Karel, COOL, 2003. "A comparative Test of the Efficiency, focus and Learning Perspectives of Outsourcing," HEC Research Papers Series 776, HEC Paris.
    2. Cox, Thomas L. & Ziemer, Rod F. & Chavas, Jean-Paul, 1984. "Household Demand For Fresh Potatoes: A Disaggregated Cross-Sectional Analysis," Western Journal of Agricultural Economics, Western Agricultural Economics Association, vol. 9(1), pages 1-17, July.
    3. Kim, Tae-Hwan & Mizen, Paul, 2010. "Estimating monetary reaction functions at near zero interest rates," Economics Letters, Elsevier, vol. 106(1), pages 57-60, January.
    4. Cox, Thomas L. & Briggs, Hugh, 1989. "Heteroscedastic Tobit Models: The Household Demand for Fresh Potatoes Revisited," Staff Papers 200482, University of Wisconsin-Madison, Department of Agricultural and Applied Economics.
    5. K. -L. Wang & Y. -T. Tseng & C. -C. Weng, 2003. "A study of production efficiencies of integrated securities firms in Taiwan," Applied Financial Economics, Taylor & Francis Journals, vol. 13(3), pages 159-167.
    6. Richard Mussa, 2013. "Rural--urban differences in parental spending on children's primary education in Malawi," Development Southern Africa, Taylor & Francis Journals, vol. 30(6), pages 789-811, December.
    7. Baidu-Forson, J., 1999. "Factors influencing adoption of land-enhancing technology in the Sahel: lessons from a case study in Niger," Agricultural Economics, Blackwell, vol. 20(3), pages 231-239, May.
    8. Brad Christerson, 1994. "World Trade in Apparel: An Analysis of Trade Flows Using the Gravity Model," International Regional Science Review, , vol. 17(2), pages 151-166, August.
    9. Wetzstein, Michael E. & Ziemer, Rod F., 1982. "A Truncated Regression Model Of Recreation Demand For California Wilderness Areas," 1982 Annual Meeting, August 1-4, Logan, Utah 279126, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    10. Charles Brown & Robert Moffitt, 1983. "The Effect of Ignoring Heteroscedasticity on Estimates of the Tobit Model," NBER Technical Working Papers 0027, National Bureau of Economic Research, Inc.
    11. Davidson, Russell & MacKinnon, James G, 1999. "Bootstrap Testing in Nonlinear Models," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 40(2), pages 487-508, May.
    12. Toseef Azid & Muhammad Aslam & Muhammad Omer Chaudhary, 2001. "Poverty, Female Labour Force Participation, and Cottage Industry: A Case Study of Cloth Embroidery in Rural Multan," The Pakistan Development Review, Pakistan Institute of Development Economics, vol. 40(4), pages 1105-1118.
    13. Jiménez Martín, Juan Ángel, 2006. "Can Equilibrium Models Replicate the Stochastic Properties of the Exchange Rates?/¿Se pueden replicar las propiedades estocásticas del tipo de cambio con un modelo de Equilibrio?," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 24, pages 361-395, Abril.
    14. González Chapela, Jorge, 2014. "Some estimates for income elasticities of leisure activities in the United States," MPRA Paper 57303, University Library of Munich, Germany.
    15. Qu, Xi & Lee, Lung-fei, 2013. "Locally most powerful tests for spatial interactions in the simultaneous SAR Tobit model," Regional Science and Urban Economics, Elsevier, vol. 43(2), pages 307-321.
    16. Zhao, Zhong, 2008. "Sensitivity of propensity score methods to the specifications," Economics Letters, Elsevier, vol. 98(3), pages 309-319, March.
    17. Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012. "Gifts and sponsored trips for doctors matter more for sales of MNCs?(an application of censored regression)," MPRA Paper 37651, University Library of Munich, Germany.
    18. Niranjan Devkota & Anish B. K & Nirash Paija & Udaya Raj Paudel & Udbodh Bhandari, 2022. "Mapping the industries’ willingness to pay for unrestricted electricity supply," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(1), pages 666-682, January.
    19. Duo Qin & Sophie Van Huellen & Qing-Chao Wang, 2015. "How Credible Are Shrinking Wage Elasticities of Married Women Labour Supply?," Econometrics, MDPI, vol. 4(1), pages 1-31, December.
    20. Margaret Giles, 2003. "Correcting for selectivity bias in the estimation of road crash costs," Applied Economics, Taylor & Francis Journals, vol. 35(11), pages 1291-1301.

    More about this item

    Keywords

    Marketing Strategies; Sales; Customer Relationship; Marketing; Revenue; Tobit Model;
    All these keywords.

    JEL classification:

    • C02 - Mathematical and Quantitative Methods - - General - - - Mathematical Economics
    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
    • C01 - Mathematical and Quantitative Methods - - General - - - Econometrics

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:pra:mprapa:34762. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Joachim Winter (email available below). General contact details of provider: https://edirc.repec.org/data/vfmunde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.