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Fluid milk consumption in urban Qingdao, China

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  • Junfei Bai
  • Thomas I. Wahl
  • Jill J. McCluskey

Abstract

This study relates the social-demographic characteristics of urban Chinese consumers to their consumption of fluid milk. A Tobit model is estimated drawing on individual consumer survey data collected in urban Qingdao in China in 2005. The major results of this study indicate that fluid milk consumption in urban Qingdao is much higher compared to China's national level. The effect of increased income on milk consumption is positive, as expected. The expansion of modern food retailers also appears to play a positive role by facilitating consumers' fluid milk consumption and influencing their food shopping patterns. The young and old consume significantly more fluid milk than the middle-aged. Health consciousness of the elderly and the openness of youth to new foods appear to be fuelling these consumption patterns. If the findings of this study apply to other urban regions in China, then as urbanisation continues so also will the trend of increasing fluid milk consumption in China. Copyright 2008 The Authors. Journal compilation 2008 Australian Agricultural and Resource Economics Society Inc. and Blackwell Publishing Asia Pty Ltd.

Suggested Citation

  • Junfei Bai & Thomas I. Wahl & Jill J. McCluskey, 2008. "Fluid milk consumption in urban Qingdao, China ," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 52(2), pages 133-147, June.
  • Handle: RePEc:bla:ajarec:v:52:y:2008:i:2:p:133-147
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    References listed on IDEAS

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    Cited by:

    1. Cheng, Leilei & Yin, Changbin & Chien, Hsiaoping, 2015. "Demand for milk quantity and safety in urban China: evidence from Beijing and Harbin," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 59(2), April.
    2. Brian J. Revell, 2015. "One Man's Meat … 2050? Ruminations on Future Meat Demand in the Context of Global Warming," Journal of Agricultural Economics, Wiley Blackwell, vol. 66(3), pages 573-614, September.
    3. Qingbin Wang & Robert Parsons & Guangxuan Zhang, 2010. "China's dairy markets: trends, disparities, and implications for trade," China Agricultural Economic Review, Emerald Group Publishing, vol. 2(3), pages 356-371, September.
    4. Ndung’u Kabare & Anne Wairimu Mwangi & Kenneth Wanjau, 2019. "Influence of Consumer Complaints Handling On Consumer Satisfaction in Dairy Milk Processors in Kenya," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 8(1), pages 36-49, January.
    5. Junfei Bai & Jill J. McCluskey & Hainan Wang & Shi Min, 2014. "Dietary Globalization in Chinese Breakfasts," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 62(3), pages 325-341, September.
    6. Jin, Yanhong H. & Lin, Liguo & Yao, Lan, 2011. "Do Consumers Trust the National Inspection Exemption Brands? Evidence from Infant Formula in China," 2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania 103766, Agricultural and Applied Economics Association.

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