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Researching the Mass Media Role in Promoting and Selling Tourists` Packages in Romania

Author

Listed:
  • Andreea Marin Pantelescu

    () (The Bucharest University of Economic Studies, Romania)

  • Maria Ioncica

    (The Bucharest University of Economic Studies, Romania)

Abstract

The main propose of this study concentrates on researching the role of mass media in promoting and selling tourists’ packages in Romania. We want to investigate the tourists opinion regarding the importance of mass media in selling and promoting tourists’ packages, the tourist considerations in the quality of the mass media tools (TV, radio, internet, written press like newspapers, magazines, brochures and catalogues) for selling and promoting tourists’ packages, and if the tourists consider reliable the advertisements broadcasted by media regarding offered holidays. A quantitative marketing research using a pre tested questionnaire will provide the answers to these research questions. The expected results will help the actors in the tourism field to a better understanding of the mass media role in selling and promoting tourists’ packages and will also enrich the knowledge in the powerful of the communications in the tourism domain.

Suggested Citation

  • Andreea Marin Pantelescu & Maria Ioncica, 2012. "Researching the Mass Media Role in Promoting and Selling Tourists` Packages in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(Special N), pages 802-810, November.
  • Handle: RePEc:aes:amfeco:v:14:y:2012:i:special_no_6:p:802-810
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    File URL: http://www.amfiteatrueconomic.ro/temp/Article_1166.pdf
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    References listed on IDEAS

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    1. Emil Crişan & Liviu Ilieş & Irina Salanţă, 2010. "Management Best Practices Used in Romanian Logistics Customer Service Planning," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(27), pages 215-227, February.
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    Cited by:

    1. Gabriel Cristian Sabou & Puiu Nistoreanu & Denisa Vlad, 2014. "The Ethics of Online Touristic Counselling: A Matter of Users Satisfaction," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1279-1279, August.

    More about this item

    Keywords

    tourism; mass media; tourists’ packages; marketing; research;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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