IDEAS home Printed from https://ideas.repec.org/a/aes/amfeco/v14y2012ispecial_no_6p802-810.html
   My bibliography  Save this article

Researching the Mass Media Role in Promoting and Selling Tourists` Packages in Romania

Author

Listed:
  • Andreea Marin Pantelescu

    (The Bucharest University of Economic Studies, Romania)

  • Maria Ioncica

    (The Bucharest University of Economic Studies, Romania)

Abstract

The main propose of this study concentrates on researching the role of mass media in promoting and selling tourists’ packages in Romania. We want to investigate the tourists opinion regarding the importance of mass media in selling and promoting tourists’ packages, the tourist considerations in the quality of the mass media tools (TV, radio, internet, written press like newspapers, magazines, brochures and catalogues) for selling and promoting tourists’ packages, and if the tourists consider reliable the advertisements broadcasted by media regarding offered holidays. A quantitative marketing research using a pre tested questionnaire will provide the answers to these research questions. The expected results will help the actors in the tourism field to a better understanding of the mass media role in selling and promoting tourists’ packages and will also enrich the knowledge in the powerful of the communications in the tourism domain.

Suggested Citation

  • Andreea Marin Pantelescu & Maria Ioncica, 2012. "Researching the Mass Media Role in Promoting and Selling Tourists` Packages in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(Special N), pages 802-810, November.
    • Handle: RePEc:aes:amfeco:v:14:y:2012:i:special_no_6:p:802-810
    as

    Download full text from publisher

    File URL: http://www.amfiteatrueconomic.ro/temp/Article_1166.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Emil Crişan & Liviu Ilieş & Irina Salanţă, 2010. "Management Best Practices Used in Romanian Logistics Customer Service Planning," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 12(27), pages 215-227, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mikuláš Gangur & Miroslav Plevný, 2014. "Tools for Consumer Rights Protection in the Prediction of Electronic Virtual Market and Technological Changes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(36), pages 578-578, May.
    2. Andreea Zamfir & Razvan-Andrei Corbos, 2015. "Towards Sustainable Tourism Development in Urban Areas: Case Study on Bucharest as Tourist Destination," Sustainability, MDPI, vol. 7(9), pages 1-14, September.
    3. Gabriel Cristian Sabou & Puiu Nistoreanu & Denisa Vlad, 2014. "The Ethics of Online Touristic Counselling: A Matter of Users Satisfaction," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1279-1279, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Luminiţa Nicolescu & Cristina Galalae & Alexandru Voicu, 2013. "Solving a Supply Chain Management Problem to Near Optimality Using Ant Colony Optimization, in an International Context," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(33), pages 8-26, February.
    2. Valentin Florentin Dumitru & Nadia Albu & Cătălin Nicolae Albu & Mădălina Dumitru, 2013. "ERP implementation and organizational performance. A Romanian case study of best practices," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(34), pages 518-531, June.
    3. Daniel Metz & Liviu Ilieș & Răzvan Liviu Nistor, 2020. "The Impact of Organizational Culture on Customer Service Effectiveness from a Sustainability Perspective," Sustainability, MDPI, vol. 12(15), pages 1-27, August.

    More about this item

    Keywords

    tourism; mass media; tourists’ packages; marketing; research;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:14:y:2012:i:special_no_6:p:802-810. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Valentin Dumitru (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.