IDEAS home Printed from https://ideas.repec.org/a/aes/amfeco/v37y2014i16p1279.html
   My bibliography  Save this article

The Ethics of Online Touristic Counselling: A Matter of Users Satisfaction

Author

Listed:
  • Gabriel Cristian Sabou

    (The Bucharest University of Economic Studies)

  • Puiu Nistoreanu

    (The Bucharest University of Economic Studies)

  • Denisa Vlad

    (The Bucharest University of Economic Studies)

Abstract

The large expansion of internet popularity affected, tough in different degrees, almost all sectors of life. Tourism makes no exception, the travel agencies being nowadays confronted with the necessity of keeping the pace with the new technology. Airline companies - and the transport companies in general, oriented by these changes, created online divisions specialized in direct sales towards the final consumer. Thus, many traditional travel agencies were determined to move their activities in the virtual space, partially or totally. Abundant online information communicated by tourism agencies or simple people sharing their experiences about tourism destinations all over the world made changes in consumer behaviour. Many reviews are objective, but in the same time many are written in order to denigrate the competition and others are written by special people hired especially for promoting some resorts or hotels on travel blogs. A great number of companies from various sectors of economy prefer this type of advertising because it is very efficient and involves less financial resources than other forms of promotion. In tourism sector as well, managers often hire specialized personnel, recognized and credible in online environment, for posting positive reviews and comments on different sites or blogs in order to create notoriety and a better image of the touristic services offered. Hence, in order to identify the way tourists perceive the influence of online counselling when deciding for a touristic package or a touristic destination, a quantitative research has been deployed for this purpose, its results being presented in the current paper. Thus, as the analysis shows, despite the large use of Internet when getting informed about a future trip, users are aware that reviews and advices posted online are not very objective.

Suggested Citation

  • Gabriel Cristian Sabou & Puiu Nistoreanu & Denisa Vlad, 2014. "The Ethics of Online Touristic Counselling: A Matter of Users Satisfaction," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1279-1279, August.
    • Handle: RePEc:aes:amfeco:v:37:y:2014:i:16:p:1279
    as

    Download full text from publisher

    File URL: http://www.amfiteatrueconomic.ro/temp/Article_1355.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lin, Yu-Shan & Huang, Jun-Ying, 2006. "Internet blogs as a tourism marketing medium: A case study," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1201-1205, October.
    2. Andreea Marin Pantelescu & Maria Ioncica, 2012. "Researching the Mass Media Role in Promoting and Selling Tourists` Packages in Romania," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 14(Special N), pages 802-810, November.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Polanco-Diges, Leticia & Debasa, Felipe, 2020. "The Use Of Digital Marketing Strategies In The Sharing Economy: A Literature Review," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 8(3), pages 217-229.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Nuria Huete-Alcocer & Miguel Ángel Valero-Tévar, 2021. "Impact of Information Sources on Promoting Tourism in a Rural Region: The Case of the Roman Villa of Noheda," Sustainability, MDPI, vol. 13(14), pages 1-23, July.
    2. Mikuláš Gangur & Miroslav Plevný, 2014. "Tools for Consumer Rights Protection in the Prediction of Electronic Virtual Market and Technological Changes," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(36), pages 578-578, May.
    3. Bart Neuts & João Romão & Eveline van Leeuwen & Peter Nijkamp, 2013. "Describing the Relationships between Tourist Satisfaction and Destination Loyalty in a Segmented and Digitalized Market," Tourism Economics, , vol. 19(5), pages 987-1004, October.
    4. Horng, Jeou-Shyan & (Simon) Tsai, Chen-Tsang, 2010. "Government websites for promoting East Asian culinary tourism: A cross-national analysis," Tourism Management, Elsevier, vol. 31(1), pages 74-85.
    5. Lo, Iris Sheungting & McKercher, Bob & Lo, Ada & Cheung, Catherine & Law, Rob, 2011. "Tourism and online photography," Tourism Management, Elsevier, vol. 32(4), pages 725-731.
    6. Bart Neuts & João Romão & Peter Nijkamp & Eveline Leeuwen, 2013. "Digital destinations in the tourist sector: a path model for the impact of e-services on tourist expenditures in Amsterdam," Letters in Spatial and Resource Sciences, Springer, vol. 6(2), pages 71-80, July.
    7. Min, Kyeong Sam & Martin, Drew & Jung, Jae Min, 2013. "Designing advertising campaigns for destinations with mixed images: Using visitor campaign goal messages to motivate visitors," Journal of Business Research, Elsevier, vol. 66(6), pages 759-764.
    8. Lyu, Seong Ok, 2016. "Travel selfies on social media as objectified self-presentation," Tourism Management, Elsevier, vol. 54(C), pages 185-195.
    9. Diptiman Banerji & Ramendra Singh & Prashant Mishra, 2020. "Friendships in marketing: a taxonomy and future research directions," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 223-243, December.
    10. Kick, Markus, 2015. "Social Media Research: A Narrative Review," EconStor Preprints 182506, ZBW - Leibniz Information Centre for Economics.
    11. Andreea Zamfir & Razvan-Andrei Corbos, 2015. "Towards Sustainable Tourism Development in Urban Areas: Case Study on Bucharest as Tourist Destination," Sustainability, MDPI, vol. 7(9), pages 1-14, September.
    12. Choi, Jong Hae & Park, Yonghwa, 2022. "Exploring passenger and flight characteristics' impacts on airport retail income: Evidence from Incheon International Airport," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    13. Hsu, Hsuan Yu & Tsou, Hung-Tai, 2011. "Understanding customer experiences in online blog environments," International Journal of Information Management, Elsevier, vol. 31(6), pages 510-523.
    14. Nasihatkon Banafsheh & Kheiri Jamal & Miralbell Oriol, 2016. "Social Media and Hotel E-Marketing in Iran: The Case of Parsian International Hotels," Turyzm / Tourism, Sciendo, vol. 26(2), pages 15-21, December.
    15. Park, Ji Hoon & Lee, Cheolhan & Yoo, Changsok & Nam, Yoonjae, 2016. "An analysis of the utilization of Facebook by local Korean governments for tourism development and the network of smart tourism ecosystem," International Journal of Information Management, Elsevier, vol. 36(6), pages 1320-1327.
    16. Lili Geng & Yufei Li & Yongji Xue, 2022. "Will the Interest Triggered by Virtual Reality (VR) Turn into Intention to Travel (VR vs. Corporeal)? The Moderating Effects of Customer Segmentation," Sustainability, MDPI, vol. 14(12), pages 1-20, June.
    17. Mus Samani & Jamilah Maliki & Tracy Samat & Nurul Marwan, 2016. "Persuading the Public: Ranking of Bidayuh’s Home-stays Websites," Asian Social Science, Canadian Center of Science and Education, vol. 12(12), pages 1-20, December.
    18. Hsin-Hsuan Lee & Willemijn Dolen & Ans Kolk, 2013. "On the Role of Social Media in the ‘Responsible’ Food Business: Blogger Buzz on Health and Obesity Issues," Journal of Business Ethics, Springer, vol. 118(4), pages 695-707, December.
    19. Kick, Markus, 2015. "Post ≠ Post: An Experimental Study on Corporate Brand Posts on Facebook," EconStor Preprints 182507, ZBW - Leibniz Information Centre for Economics.
    20. Huang, Ching-Yuan & Chou, Chia-Jung & Lin, Pei-Ching, 2010. "Involvement theory in constructing bloggers' intention to purchase travel products," Tourism Management, Elsevier, vol. 31(4), pages 513-526.

    More about this item

    Keywords

    tourism; internet; ethics; online counselling; travel agencies; marketing;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:37:y:2014:i:16:p:1279. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Valentin Dumitru (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.