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Government websites for promoting East Asian culinary tourism: A cross-national analysis

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  • Horng, Jeou-Shyan
  • (Simon) Tsai, Chen-Tsang

Abstract

The content of government tourism websites is very important for promoting a tourist destination's exciting cuisine and food culture. These websites help to shape a country's, region's or locality's culinary-cultural image; they create a virtual experience for culinary tourists. This study explores the contents of the cuisine and gastronomy websites of Hong Kong, Japan, Korea, Singapore, Taiwan and Thailand, analyzing the techniques used to introduce and promote these East Asian tourist destinations' cuisine and food culture. Specifically, the researchers examined the capacity of government websites to introduce and advertise traditional and local foods, restaurants, gastronomic tours, recipes and culinary cultures (including table manners and other dining customs). They also looked more generally at culinary tourism marketing strategies, including the use of restaurant guides and certifications.

Suggested Citation

  • Horng, Jeou-Shyan & (Simon) Tsai, Chen-Tsang, 2010. "Government websites for promoting East Asian culinary tourism: A cross-national analysis," Tourism Management, Elsevier, vol. 31(1), pages 74-85.
    • Handle: RePEc:eee:touman:v:31:y:2010:i:1:p:74-85
    DOI: 10.1016/j.tourman.2009.01.009
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    2. Jianwei Qian & Pearl Lin & Jiewen Wei & Ting Liu & Krittinee Nuttavuthisit, 2023. "Cooking Class Travel in Thailand: An Investigation of Value Co-Creation Experiences," SAGE Open, , vol. 13(2), pages 21582440231, May.
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    4. Gniewko Niedbała & Anna Jęczmyk & Ryszard Steppa & Jarosław Uglis, 2020. "Linking of Traditional Food and Tourism. The Best Pork of Wielkopolska—Culinary Tourist Trail: A Case Study," Sustainability, MDPI, vol. 12(13), pages 1-17, July.
    5. Georgica Gheorghe & Daniel Bulin, 2014. "Cuisine – a Regional Tourism Differentiation Tool," Knowledge Horizons - Economics, Faculty of Finance, Banking and Accountancy Bucharest,"Dimitrie Cantemir" Christian University Bucharest, vol. 6(2), pages 194-199, June.
    6. Lau, Chammy & Li, Yiping, 2019. "Analyzing the effects of an urban food festival: A place theory approach," Annals of Tourism Research, Elsevier, vol. 74(C), pages 43-55.
    7. Alderighi, Marco & Bianchi, Carluccio & Lorenzini, Eleonora, 2016. "The impact of local food specialities on the decision to (re)visit a tourist destination: Market-expanding or business-stealing?," Tourism Management, Elsevier, vol. 57(C), pages 323-333.
    8. Ohe, Yasuo & Kurihara, Shinichi, 2013. "Evaluating the complementary relationship between local brand farm products and rural tourism: Evidence from Japan," Tourism Management, Elsevier, vol. 35(C), pages 278-283.
    9. Salavati, Shahram & Hashim, Noor Hazarina, 2015. "Website adoption and performance by Iranian hotels," Tourism Management, Elsevier, vol. 46(C), pages 367-374.
    10. Ezgi Erkmen, 2019. "Managing Restaurant Attributes for Destination Satisfaction: What Goes beyond Food?," Administrative Sciences, MDPI, vol. 9(1), pages 1-11, February.
    11. Sung-Bum Kim & Ki-Joon Kwon, 2018. "Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity," Sustainability, MDPI, vol. 10(2), pages 1-15, January.
    12. Tonghui Lian & Caihua Yu & Zhongqun Wang & Zhiping Hou, 2017. "The evaluation study on tourism websites: from the perspective of triangular intuitionistic fuzzy multiple attribute group decision making," Journal of Applied Statistics, Taylor & Francis Journals, vol. 44(16), pages 2877-2889, December.
    13. Yu-Jen Chiang, 2016. "Examining the Relationships between Destination Image, Place Attachment, and Destination Loyalty in the Context of Night Markets," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(2), pages 1-11, January.
    14. Islam Salem, 2017. "The effect of Hotel Ownership Type on Hotel Website Contents," Tourism Research Institute, Journal of Tourism Research, vol. 16(1), pages 23-49, June.
    15. Prateek Kalia & Dušan Mladenović & à ngel Acevedo-Duque, 2022. "Decoding the Trends and the Emerging Research Directions of Digital Tourism in the Last Three Decades: A Bibliometric Analysis," SAGE Open, , vol. 12(4), pages 21582440221, October.
    16. Horng, Jeou-Shyan & Liu, Chih-Hsing & Chou, Hsin-Yu & Tsai, Chang-Yen, 2012. "Understanding the impact of culinary brand equity and destination familiarity on travel intentions," Tourism Management, Elsevier, vol. 33(4), pages 815-824.

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