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Website adoption and performance by Iranian hotels

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  • Salavati, Shahram
  • Hashim, Noor Hazarina

Abstract

This study investigates the website adoption and performance of Iranian hotels. Using the content analysis technique, this study identifies 48 different features of the websites of 75 Iranian hotels. The findings show that Iranian hotels are at a very early stage of Internet adoption. The use of e-commerce is unlikely in the near future, as at present, none of the hotels offers online reservations. The results indicate that page ranking and the hotel star rating are significantly related to website performance. This investigation contributes to the limited research on e-commerce and hospitality in Iran.

Suggested Citation

  • Salavati, Shahram & Hashim, Noor Hazarina, 2015. "Website adoption and performance by Iranian hotels," Tourism Management, Elsevier, vol. 46(C), pages 367-374.
    • Handle: RePEc:eee:touman:v:46:y:2015:i:c:p:367-374
    DOI: 10.1016/j.tourman.2014.07.017
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    References listed on IDEAS

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    Cited by:

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    2. Muhammad Khalid Anser & Zahid Yousaf & Muhammad Usman & Seemab Yousaf, 2020. "Towards Strategic Business Performance of the Hospitality Sector: Nexus of ICT, E-Marketing and Organizational Readiness," Sustainability, MDPI, vol. 12(4), pages 1-17, February.
    3. Nasihatkon Banafsheh & Kheiri Jamal & Miralbell Oriol, 2016. "Social Media and Hotel E-Marketing in Iran: The Case of Parsian International Hotels," Turyzm / Tourism, Sciendo, vol. 26(2), pages 15-21, December.
    4. Zhiping Hou & Sangsang He & Ruxia Liang & Junbo Li & Ruilu Huang & Jianqiang Wang, 2023. "Evaluating Economy Hotel Website Service Quality: A Hybrid Bounded Rationality Behavioral Decision Support Model," Mathematics, MDPI, vol. 11(12), pages 1-18, June.
    5. Meenakshi Gujral & Monwabisi Rauzela & Tinashe Chuchu, 2016. "An Application of the Marketing Mix and Online Marketing as a Business Strategy for SMME Cafes in South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 8(3), pages 14-25.
    6. Islam Salem, 2017. "The effect of Hotel Ownership Type on Hotel Website Contents," Tourism Research Institute, Journal of Tourism Research, vol. 16(1), pages 23-49, June.

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