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Progress in tourism management: A review of website evaluation in tourism research

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  • Law, Rob
  • Qi, Shanshan
  • Buhalis, Dimitrios

Abstract

This paper reviews tourism studies published from 1996 to July 2009 that pertain to methodological approaches to website evaluation. The paper analyzes the initial work and continues up to recent developments in website evaluation. In general, prior research can be divided into five evaluation approaches: counting, automated, numerical computation, user judgment, and combined methods. The strengths and weaknesses of each method are examined. Research gaps and opportunities for future studies are discussed.

Suggested Citation

  • Law, Rob & Qi, Shanshan & Buhalis, Dimitrios, 2010. "Progress in tourism management: A review of website evaluation in tourism research," Tourism Management, Elsevier, vol. 31(3), pages 297-313.
    • Handle: RePEc:eee:touman:v:31:y:2010:i:3:p:297-313
    DOI: 10.1016/j.tourman.2009.11.007
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    References listed on IDEAS

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    1. Yaobin Lu & Zhaohua Deng & Bin Wang, 2007. "Analysis and evaluation of tourism e-commerce websites in China," International Journal of Services, Economics and Management, Inderscience Enterprises Ltd, vol. 1(1), pages 6-23.
    2. Harison, Elad & Boonstra, Albert, 2008. "Reaching new altitudes in e-commerce: Assessing the performance of airline websites," Journal of Air Transport Management, Elsevier, vol. 14(2), pages 92-98.
    3. Dutta, Soumitra & Kwan, Stephen & Segev, Arie, 1998. "Business transformation in electronic commerce:: A study of sectoral and regional trends," European Management Journal, Elsevier, vol. 16(5), pages 540-551, October.
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