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Travel selfies on social media as objectified self-presentation

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  • Lyu, Seong Ok

Abstract

While disseminating self-related information and travel selfies via social network sites, many tourists strategically adjust photographic images to manage their impressions. With a sample of Korean female tourists, this study aims to examine the underlying nature of strategic self-presentation behaviors characterized by women's personal efforts to edit and package their travel selfies posted on social media webpages. The results of this study indicate that several elements of self-objectification, including appearance surveillance and appearance dissatisfaction, are closely associated with female tourists' strategic self-presentational orientation. This study suggests different management implications to help tourism practitioners successfully distribute desired destination images using their clienteles' strategic self-presentation behaviors.

Suggested Citation

  • Lyu, Seong Ok, 2016. "Travel selfies on social media as objectified self-presentation," Tourism Management, Elsevier, vol. 54(C), pages 185-195.
    • Handle: RePEc:eee:touman:v:54:y:2016:i:c:p:185-195
    DOI: 10.1016/j.tourman.2015.11.001
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    References listed on IDEAS

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    1. Pan, Steve & Lee, Jinsoo & Tsai, Henry, 2014. "Travel photos: Motivations, image dimensions, and affective qualities of places," Tourism Management, Elsevier, vol. 40(C), pages 59-69.
    2. Lo, Iris Sheungting & McKercher, Bob & Lo, Ada & Cheung, Catherine & Law, Rob, 2011. "Tourism and online photography," Tourism Management, Elsevier, vol. 32(4), pages 725-731.
    3. Lo, Iris Sheungting & McKercher, Bob, 2015. "Ideal image in process: Online tourist photography and impression management," Annals of Tourism Research, Elsevier, vol. 52(C), pages 104-116.
    4. Xiang, Zheng & Gretzel, Ulrike, 2010. "Role of social media in online travel information search," Tourism Management, Elsevier, vol. 31(2), pages 179-188.
    5. Lin, Yu-Shan & Huang, Jun-Ying, 2006. "Internet blogs as a tourism marketing medium: A case study," Journal of Business Research, Elsevier, vol. 59(10-11), pages 1201-1205, October.
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