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The Bank's Success through Optimisation Promotion Strategies

Author

Listed:
  • Balaceanu Valeria Arina

    (Ecological University of Bucharest, Faculty of Economics, Romania)

Abstract

Banking success is conditional on compliance with certain requirements of communication from the institution, the consumer must send financial confidence - which leads to a relationship of authority to the target segment; to be attractive – identification mark is very important; and not in the least credible: messages must match the entire value system of banking institution. We believe that success in banking will be influenced by redesigning and diversification of services and products that will lead not only to obtain customer satisfaction, but also to attract them by using carefully designed marketing strategies and applied in practice.

Suggested Citation

  • Balaceanu Valeria Arina, 2012. "The Bank's Success through Optimisation Promotion Strategies," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(2), pages 603-608, Decembre.
  • Handle: RePEc:ovi:oviste:v:xii:y:2012:i:2:p:603-608
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    More about this item

    Keywords

    marketing; marketing strategies; efficiency; banks;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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