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Marketing intelligence system a "smart tool" for the companies

Listed author(s):
  • Grigorut Cornel

    (Ovidius University of Constanta)

  • Grigorut Lavinia-Maria

    (National Institute of Economic Research Costin Kiritescu)

  • Surugiu Felicia

    (Constanta Maritime University)

Marketing Intelligence Systems are tools that allow organizations to conduct a new business, a new integrative vision that includes the customers’ needs, requirements and desires. The activity of the organization should focus on achieving them. The marketing knowledge and information held by the organization about customers, market, competition, suppliers, distribution channels, generally about the environment in which it operates, can be easily processed using those technologies specific to the computerized systems which support the marketing decision. Thus, there is created a strategic advantage for solving, in real time, the problems of the organization. Certainly, Marketing Intelligence Systems - implemented and operated with the efficiency of expert systems, satisfy the desire of every marketing man/woman to have a "smart tool" that emulates human thinking for activities specific to its area of expertise

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Article provided by Constanta Maritime University in its journal Constanta Maritime University Annals, Vol. 18, 2012.

Volume (Year): 18 (2012)
Issue (Month): 2 ()
Pages: 297-304

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Handle: RePEc:cmc:annals:v:18:y:2012:i:2:p:297-304
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