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Do consumers buy bread and diamond with the same attachment?

  • Subhani, Muhammad Imtiaz
  • Hasan, Syed Akif
  • Osman, Ms. Amber

Buying patterns of the country Pakistan has been investigated in regards to high and low involvement products. The investigation has taken various economic indicators namely inflation rate, unemployment rate, interest rate (average) and per capita income (MP) into account. The data years 1991 – 2010 of said economic indicators and high and low involvement products consumption has been analyzed and reported. The results draw to conclusion that unemployment rate, per capita income, inflation and interest rate have an irregular (fluctuating) tendency for the dissimilar time periods. While in the existence of the shocking and fluctuating trends of the outlined economic players consumption patterns of high and low involvement products co move with each other which implies that no matter, the consumers are rich or poor, they have the same buying aptitude for high (diamond) and low (bread) involvement products in the presence of inflation or hyperinflation or the other shocks in macroeconomic players in Pakistani society.

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File URL: http://mpra.ub.uni-muenchen.de/45094/1/MPRA_paper_45094.pdf
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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 45094.

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Date of creation: 2012
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Publication status: Published in Science Series Data Report 2.4(2012): pp. 42-49
Handle: RePEc:pra:mprapa:45094
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  1. Kitov, Ivan, 2006. "Real GDP per capita in developed countries," MPRA Paper 2738, University Library of Munich, Germany.
  2. F. Thomas Juster & Paul Wachtel, 1972. "Inflation and the Consumer," Brookings Papers on Economic Activity, Economic Studies Program, The Brookings Institution, vol. 3(1), pages 71-122.
  3. Nannette Lindenberg & Frank Westermann, 2009. "Common Trends and Common Cycles among Interest Rates of the G7-Countries," CESifo Working Paper Series 2532, CESifo Group Munich.
  4. Nadia Zakir & Muhammad Idrees, 2009. "Trends in Inequality, Welfare, and Growth in Pakistan, 1963-64 to 2004-05," PIDE-Working Papers 2009:53, Pakistan Institute of Development Economics.
  5. Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2011. "A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan," MPRA Paper 34801, University Library of Munich, Germany.
  6. Subhani, Muhammad Imtiaz & Osman, Ms. Amber & Lakhiya, Zubair, 2011. "The Structure and Performance of Economy of Pakistan (Comparative Study between Democratic and Non-Democratic Governments)," MPRA Paper 34732, University Library of Munich, Germany, revised 2011.
  7. Weber, Warren E, 1975. "Interest Rates, Inflation, and Consumer Expenditures," American Economic Review, American Economic Association, vol. 65(5), pages 843-58, December.
  8. Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012. "The crux of green marketing: an empirical effusive study," MPRA Paper 35688, University Library of Munich, Germany.
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