Brand loyalty for domestic and global brands: A case of Thai fast-moving consumer goods
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Abstract
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DOI: 10.15208/beh.2018.43
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References listed on IDEAS
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More about this item
Keywords
Consumer loyalty; consumer-based brand equity; domestic brands; international brands;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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