The Effects of Consumer Cosmopolitanism on Purchase Behavior of Foreign vs. Domestic Products
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References listed on IDEAS
- K. Roth & A. Diamantopoulos, 2009. "Advancing the country image construct," Post-Print hal-00787417, HAL.
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Keywordscosmopolitanism; consumer ethnocentrism; knowledge of brand origins; foreign product purchase behavior; Slovenia;
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- P2 - Economic Systems - - Socialist Systems and Transition Economies
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