Will Plain Packaging Reduce Cigarette Consumption?
The Australian Parliament has passed legislation compelling tobacco products to be sold in ?plain packaging?. This paper reviews this legislation and its likely effects on prices, market structure in the tobacco industry and on smoking behaviour. Industry changes following two previous sets of restrictions on advertising are examined for relevant empirical evidence. Without offsetting tax increases the legislation will plausibly reduce prices but significant entry into the industry and greater consumption of counterfeit/illegal cigarettes are unlikely. Provided that tax increases offset any induced fall in prices that might result, plain packaging will reduce cigarette consumption.
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Volume (Year): 31 (2012)
Issue (Month): 3 (09)
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References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Vivienne Pham & David Prentice, 2010.
"An empirical Analysis of the Counter-factual: A Merger and Divestiture in the Australian Cigarette Industry,"
2010.08, School of Economics, La Trobe University.
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