Online political communication: the role of image upload on Facebook
The aim of this paper is to determine how the transition from offline to online channels is reflecting upon political communication. The change of medium brings along a change of discourse. The visual form of communication is gaining in importance while the visual social media marketing is contouring as a new trend, along with the rise of social media. The discussion about how different the industrial media and the social media are will eventually lead to the economic aspects, underlying the advantage of the low cost production and distribution of the message through the new media channels.
Volume (Year): (2013)
Issue (Month): 1 ()
|Contact details of provider:|| Postal: Bdul Iuliu Maniu 1-3, Corp A, etajul 6, sector 6, Bucuresti, cod 061071, Romania|
|Order Information:|| Postal: Editura Ars Docendi, Sos. Panduri 94, sector 5, Bucuresti, Romania – for print copies|
Web: http://www.jurnalism-comunicare.eu/rrjc/ Email:
When requesting a correction, please mention this item's handle: RePEc:foj:journl:y:2013:i:1:p:53-58. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Raluca Radu)
If references are entirely missing, you can add them using this form.