Modeling Repeat Purchases in the Internet when RFM Captures Past Influence of Marketing
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More about this item
KeywordsRepeat Purchase Forecasting Models; Marketing Actions; Generalized Bass Model; Media Downloads;
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- C4 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics
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