Counting your customers from an “always a share” perspective
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References listed on IDEAS
- Oded Netzer & James M. Lattin & V. Srinivasan, 2008. "A Hidden Markov Model of Customer Relationship Dynamics," Marketing Science, INFORMS, vol. 27(2), pages 185-204, 03-04.
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- Peter S. Fader & Bruce G. S. Hardie & Ka Lok Lee, 2005. "“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model," Marketing Science, INFORMS, vol. 24(2), pages 275-284, August.
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- repec:eee:joinma:v:27:y:2013:i:3:p:185-208 is not listed on IDEAS
- Steven D’Alessandro & Lester Johnson & David Gray & Leanne Carter, 2015. "Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks," Marketing Letters, Springer, vol. 26(4), pages 489-500, December.
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More about this item
KeywordsCustomer base analysis; Pareto/NBD; BG/NBD; Customer attrition; Interrupted Poisson Process;
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