Effect of Trust Factors on Consumer’s Acceptance of Word of Mouth Recommendation
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References listed on IDEAS
- Bearden, William O & Etzel, Michael J, 1982. " Reference Group Influence on Product and Brand Purchase Decisions," Journal of Consumer Research, Oxford University Press, vol. 9(2), pages 183-194, September.
- Laroche, Michel & Kim, Chankon & Zhou, Lianxi, 1996. "Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context," Journal of Business Research, Elsevier, vol. 37(2), pages 115-120, October.
More about this item
KeywordsExpertise; Experience; Impartiality; Affinity; Track Record of recommender;
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
- A1 - General Economics and Teaching - - General Economics
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2012-06-05 (All new papers)
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