A Super Efficiency Model for Product Evaluation
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References listed on IDEAS
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- repec:wsi:apjorx:v:30:y:2013:i:01:n:s0217595912500479 is not listed on IDEAS
More about this item
KeywordsCustomer Value; Data Envelopment Analysis (DEA); Marketing Efficiency; Product Marketing; Super Efficiency Model;
- D2 - Microeconomics - - Production and Organizations
- D4 - Microeconomics - - Market Structure, Pricing, and Design
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2004-02-08 (All new papers)
- NEP-COM-2004-02-08 (Industrial Competition)
- NEP-INO-2004-02-08 (Innovation)
- NEP-MIC-2004-02-08 (Microeconomics)
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