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Effects of coupons on brand categorization and choice of fast foods in China

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  • Laroche, Michel
  • Kalamas, Maria
  • Huang, Qinchao

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  • Laroche, Michel & Kalamas, Maria & Huang, Qinchao, 2005. "Effects of coupons on brand categorization and choice of fast foods in China," Journal of Business Research, Elsevier, vol. 58(5), pages 674-686, May.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:5:p:674-686
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    References listed on IDEAS

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    1. Guimond, Lisa & Kim, Chankon & Laroche, Michel, 2001. "An investigation of coupon-prone consumers: Their reactions to coupon feature manipulations," Journal of Business Research, Elsevier, vol. 54(2), pages 131-137, November.
    2. P. Rajan Varadarajan, 1984. "Consumer Responses to Small Business Coupon Sales Promotions," Entrepreneurship Theory and Practice, , vol. 9(2), pages 17-26, October.
    3. Shimp, Terence A & Kavas, Alican, 1984. "The Theory of Reasoned Action Applied to Coupon Usage," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(3), pages 795-809, December.
    4. Laroche, Michel & Hui, Michael & Zhou, Lianxi, 1994. "A test of the effects of competition on consumer brand selection processes," Journal of Business Research, Elsevier, vol. 31(2-3), pages 171-181.
    5. Scott A. Neslin, 1990. "A Market Response Model for Coupon Promotions," Marketing Science, INFORMS, vol. 9(2), pages 125-145.
    6. Laroche, Michel & Brisoux, Jacques E., 1989. "Incorporating competition into consumer behavior models: The case of the attitude-intention relationship," Journal of Economic Psychology, Elsevier, vol. 10(3), pages 343-362, November.
    7. Laroche, Michel & Sadokierski, Robert, 1994. "Role of confidence in a multi-brand model of intentions for a high-involvement service," Journal of Business Research, Elsevier, vol. 29(1), pages 1-12, January.
    8. Laroche, Michel & Kim, Chankon & Zhou, Lianxi, 1996. "Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context," Journal of Business Research, Elsevier, vol. 37(2), pages 115-120, October.
    9. Laroche, Michel & Toffoli, Roy, 1999. "Strategic Brand Evaluations Among Fast-Food Franchises: A Test of Two Frameworks," Journal of Business Research, Elsevier, vol. 45(2), pages 221-233, June.
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