Modeling the selection of fast-food franchises among Japanese consumers
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- Laroche, Michel & Hui, Michael & Zhou, Lianxi, 1994. "A test of the effects of competition on consumer brand selection processes," Journal of Business Research, Elsevier, vol. 31(2-3), pages 171-181.
- Laroche, Michel & Sadokierski, Robert, 1994. "Role of confidence in a multi-brand model of intentions for a high-involvement service," Journal of Business Research, Elsevier, vol. 29(1), pages 1-12, January.
- Lussier, Denis A & Olshavsky, Richard W, 1979. " Task Complexity and Contingent Processing in Brand Choice," Journal of Consumer Research, Oxford University Press, vol. 6(2), pages 154-165, Se.
- Sen, Sankar, 1998. " Knowledge, Information Mode, and the Attraction Effect," Journal of Consumer Research, Oxford University Press, vol. 25(1), pages 64-77, June.
- Laroche, Michel & Toffoli, Roy, 1999. "Strategic Brand Evaluations Among Fast-Food Franchises: A Test of Two Frameworks," Journal of Business Research, Elsevier, vol. 45(2), pages 221-233, June.
- Laroche, Michel & Brisoux, Jacques E., 1989. "Incorporating competition into consumer behavior models: The case of the attitude-intention relationship," Journal of Economic Psychology, Elsevier, vol. 10(3), pages 343-362, November.
- Park, C Whan & Lessig, V Parker, 1981. " Familiarity and Its Impact on Consumer Decision Biases and Heuristics," Journal of Consumer Research, Oxford University Press, vol. 8(2), pages 223-230, September.
- Urbany, Joel E & Dickson, Peter R & Wilkie, William L, 1989. " Buyer Uncertainty and Information Search," Journal of Consumer Research, Oxford University Press, vol. 16(2), pages 208-215, September.
- Bennett, Peter D & Harrell, Gilbert D, 1975. " The Role of Confidence in Understanding and Predicting Buyers' Attitudes and Purchase Intentions," Journal of Consumer Research, Oxford University Press, vol. 2(2), pages 110-117, Se.
- Laroche, Michel & Kim, Chankon & Zhou, Lianxi, 1996. "Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context," Journal of Business Research, Elsevier, vol. 37(2), pages 115-120, October.
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