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Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context

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  • Laroche, Michel
  • Kim, Chankon
  • Zhou, Lianxi

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  • Laroche, Michel & Kim, Chankon & Zhou, Lianxi, 1996. "Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context," Journal of Business Research, Elsevier, vol. 37(2), pages 115-120, October.
    • Handle: RePEc:eee:jbrese:v:37:y:1996:i:2:p:115-120
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    1. Anand, Punam & Holbrook, Morris B, 1990. "Reinterpretation of Mere Exposure or Exposure of Mere Reinterpretation?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 242-244, September.
    2. Anand, Punam & Holbrook, Morris B & Stephens, Debra, 1988. "The Formation of Affective Judgments: The Cognitive-Affective Model versus the Independence Hypothesis," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(3), pages 386-391, December.
    3. F. Thomas Juster, 1966. "Consumer Buying Intentions and Purchase Probability: An Experiment in Survey Design," NBER Books, National Bureau of Economic Research, Inc, number just66-2, March.
    4. Urbany, Joel E & Dickson, Peter R & Wilkie, William L, 1989. "Buyer Uncertainty and Information Search," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 16(2), pages 208-215, September.
    5. Park, C Whan & Lessig, V Parker, 1981. "Familiarity and Its Impact on Consumer Decision Biases and Heuristics," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 223-230, September.
    6. Tyebjee, Tyzoon T, 1979. "Response Time, Conflict, and Involvement in Brand Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(3), pages 295-304, December.
    7. Heath, Timothy B, 1990. "The Logic of Mere Exposure: A Reinterpretation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 237-241, September.
    8. Lussier, Denis A & Olshavsky, Richard W, 1979. "Task Complexity and Contingent Processing in Brand Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(2), pages 154-165, Se.
    9. Brucks, Merrie, 1985. "The Effects of Product Class Knowledge on Information Search Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(1), pages 1-16, June.
    10. Bennett, Peter D & Harrell, Gilbert D, 1975. "The Role of Confidence in Understanding and Predicting Buyers' Attitudes and Purchase Intentions," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(2), pages 110-117, Se.
    11. Laroche, Michel & Brisoux, Jacques E., 1989. "Incorporating competition into consumer behavior models: The case of the attitude-intention relationship," Journal of Economic Psychology, Elsevier, vol. 10(3), pages 343-362, November.
    12. Laroche, Michel & Sadokierski, Robert, 1994. "Role of confidence in a multi-brand model of intentions for a high-involvement service," Journal of Business Research, Elsevier, vol. 29(1), pages 1-12, January.
    13. Timothy B. Heath, 1990. "The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens," Post-Print hal-00670520, HAL.
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