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Response Time, Conflict, and Involvement in Brand Choice

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  • Tyebjee, Tyzoon T

Abstract

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Suggested Citation

  • Tyebjee, Tyzoon T, 1979. "Response Time, Conflict, and Involvement in Brand Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 6(3), pages 295-304, December.
  • Handle: RePEc:oup:jconrs:v:6:y:1979:i:3:p:295-304
    DOI: 10.1086/208770
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    Cited by:

    1. Daniel Navarro-Martinez & Graham Loomes & Andrea Isoni & David Butler & Larbi Alaoui, 2018. "Boundedly rational expected utility theory," Journal of Risk and Uncertainty, Springer, vol. 57(3), pages 199-223, December.
    2. Kim, Yaeri & Roh, Taewoo, 2022. "Preparing an exhibition in the post-pandemic era: Evidence from an O2O-based exhibition of B2B firms," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    3. Isoni, Andrea & Sugden, Robert & Zheng, Jiwei, 2020. "The pizza night game: Conflict of interest and payoff inequality in tacit bargaining games with focal points," European Economic Review, Elsevier, vol. 127(C).
    4. Nobuo Koida, 2017. "A multiattribute decision time theory," Theory and Decision, Springer, vol. 83(3), pages 407-430, October.
    5. Dimitrios Tsekouras & Benedict G. C. Dellaert & Bas Donkers & Gerald Häubl, 2020. "Product set granularity and consumer response to recommendations," Journal of the Academy of Marketing Science, Springer, vol. 48(2), pages 186-202, March.
    6. Laroche, Michel & Kim, Chankon & Zhou, Lianxi, 1996. "Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context," Journal of Business Research, Elsevier, vol. 37(2), pages 115-120, October.
    7. Marsh, Dan & Phillips, Yvonne, 2012. "Difficult Choices: What Influences the Error Variance in a Choice Experiment," 2012 Conference, August 31, 2012, Nelson, New Zealand 139651, New Zealand Agricultural and Resource Economics Society.
    8. Colleen E. McClure & Justin M. Lawrence & Todd J. Arnold & Lisa K. Scheer, 2023. "The opportunities and costs of highly involved organizational buyers," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 480-501, March.
    9. Scholten, Marc, 2002. "Conflict-mediated choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 88(2), pages 683-718, July.
    10. Huat Wei Huang & Ernest Cyril de Run & Ernest Cyril de Run & Hiram Ting & Hiram Ting & Huong Sung Colin Ting, 2016. "“Made In China” Products and the Implication of Ethnic Identification Strength," International Review of Management and Marketing, Econjournals, vol. 6(3), pages 631-640.

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