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The Logic of Mere Exposure: A Reinterpretation

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  • Heath, Timothy B

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  • Heath, Timothy B, 1990. "The Logic of Mere Exposure: A Reinterpretation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 17(2), pages 237-241, September.
    • Handle: RePEc:oup:jconrs:v:17:y:1990:i:2:p:237-41
    DOI: 10.1086/208553
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    Cited by:

    1. Xue Li & Xiaoqiang Cai & Jian Chen, 2022. "Quality and Private Label Encroachment Strategy," Production and Operations Management, Production and Operations Management Society, vol. 31(1), pages 374-390, January.
    2. David A. Soberman, 2004. "Research Note: Additional Learning and Implications on the Role of Informative Advertising," Management Science, INFORMS, vol. 50(12), pages 1744-1750, December.
    3. Laroche, Michel & Kim, Chankon & Zhou, Lianxi, 1996. "Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context," Journal of Business Research, Elsevier, vol. 37(2), pages 115-120, October.

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