IDEAS home Printed from https://ideas.repec.org/r/eee/jbrese/v37y1996i2p115-120.html
   My bibliography  Save this item

Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand context

Citations

Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
as


Cited by:

  1. Yi-Fen Chen & Shi-Han Chang, 2016. "The online framing effect: the moderating role of warning, brand familiarity, and product type," Electronic Commerce Research, Springer, vol. 16(3), pages 355-374, September.
  2. Hsieh, Sara H. & Chang, Aihwa, 2016. "The Psychological Mechanism of Brand Co-creation Engagement," Journal of Interactive Marketing, Elsevier, vol. 33(C), pages 13-26.
  3. Wu, Paul C.S. & Yeh, Gary Yeong-Yuh & Hsiao, Chieh-Ru, 2011. "The effect of store image and service quality on brand image and purchase intention for private label brands," Australasian marketing journal, Elsevier, vol. 19(1), pages 30-39.
  4. Reichert, Michael Justus & Fantapié-Altobelli, Claudia, 2016. "Country-of-origin effects in industrial goods markets: Do country-of-origin image effects differ for different buying center members?," jbm - Journal of Business Market Management, Free University Berlin, Marketing Department, vol. 9(2), pages 623-649.
  5. Tok, Dickson & Chen, Xi & Chu, Xing-Yu (Marcos), 2021. "“I Want It! Can I Get It?” How product-model spatial distance and ad appeal affect product evaluations," Journal of Business Research, Elsevier, vol. 135(C), pages 454-463.
  6. Mark Dirikorigha SALVATION & Shahryar SOROOSHIAN, 2018. "The role of social media marketing and product involvement on consumers' purchase intentions of smartphones," Computational Methods in Social Sciences (CMSS), "Nicolae Titulescu" University of Bucharest, Faculty of Economic Sciences, vol. 6(1), pages 65-81, June.
  7. Chen, Xuqi & Gao, Yujuan & Gao, Zhifeng, 2022. "Impacts of color-coded nutrition facts panel and consumer responses," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322206, Agricultural and Applied Economics Association.
  8. Blut, Markus & Chowdhry, Nivriti & Mittal, Vikas & Brock, Christian, 2015. "E-Service Quality: A Meta-Analytic Review," Journal of Retailing, Elsevier, vol. 91(4), pages 679-700.
  9. Thalia Metta Halim & Kiattipoom Kiatkawsin, 2021. "Beauty and Celebrity: Korean Entertainment and Its Impacts on Female Indonesian Viewers’ Consumption Intentions," Sustainability, MDPI, vol. 13(3), pages 1-19, January.
  10. Lafferty, Barbara A. & Goldsmith, Ronald E., 1999. "Corporate Credibility's Role in Consumers' Attitudes and Purchase Intentions When a High versus a Low Credibility Endorser Is Used in the Ad," Journal of Business Research, Elsevier, vol. 44(2), pages 109-116, February.
  11. Letizia Lo Presti & Giulio Maggiore & Vittoria Marino, 2021. "The role of the chatbot on customer purchase intention: towards digital relational sales," Italian Journal of Marketing, Springer, vol. 2021(3), pages 165-188, September.
  12. Taglioni, Chiara & Cavicchi, Alessio & Torquati, Biancamaria & Scarpa, Riccardo, 2011. "Influence of Brand Equity on Milk Choice: A Choice Experiment Survey," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(3), pages 1-21, December.
  13. Moslehpour, Massoud & Lin, Yi Hsin & Nguyen, Thi Le Huyen, 2017. "Top purchase intention priorities of Vietnamese LCC passengers: Expectations and satisfaction," MPRA Paper 81635, University Library of Munich, Germany.
  14. Lei, Jing & de Ruyter, Ko & Wetzels, Martin, 2008. "Consumer Responses to Vertical Service Line Extensions," Journal of Retailing, Elsevier, vol. 84(3), pages 268-280.
  15. Dr. Ashutosh Nigam, 2012. "Modeling Relationship between Experiential Marketing, Experiential Value and Purchase Intensions in Organized Quick Service Chain Restaurants Shoppers Using Structural Equation Modeling Approach," Journal of Commerce and Trade, Society for Advanced Management Studies, vol. 7(2), pages 18-25, October.
  16. Lily C Dong & Chunling Yu, 2020. "Globalization or Localization: Global Brand Perception in Emerging Markets," International Business Research, Canadian Center of Science and Education, vol. 13(10), pages 1-53, October.
  17. Han, Jie & Wang, Desheng & Yang, Zhihao, 2023. "Acting like an interpersonal relationship: Cobrand anthropomorphism increases product evaluation and purchase intention," Journal of Business Research, Elsevier, vol. 167(C).
  18. Lunardo, Renaud & Saintives, Camille, 2013. "The effect of naturalness claims on perceptions of food product naturalness in the point of purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 20(6), pages 529-537.
  19. Hajli, Nick & Sims, Julian & Zadeh, Arash H. & Richard, Marie-Odile, 2017. "A social commerce investigation of the role of trust in a social networking site on purchase intentions," Journal of Business Research, Elsevier, vol. 71(C), pages 133-141.
  20. Zhao, Jing-Di & Huang, Jin-Song & Su, Song, 2019. "The effects of trust on consumers’ continuous purchase intentions in C2C social commerce: A trust transfer perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 42-49.
  21. Tessitore, Tina & Geuens, Maggie, 2019. "Arming consumers against product placement: A comparison of factual and evaluative educational interventions," Journal of Business Research, Elsevier, vol. 95(C), pages 38-48.
  22. Parsons, Andrew G. & Ballantine, Paul W. & Ali, Ashleigh & Grey, Hannah, 2014. "Deal is on! Why people buy from daily deal websites," Journal of Retailing and Consumer Services, Elsevier, vol. 21(1), pages 37-42.
  23. Daniel R Clark & Dan Li & Dean A Shepherd, 2018. "Country familiarity in the initial stage of foreign market selection," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(4), pages 442-472, May.
  24. Guven Ordun, 2015. "Questioning the Link between Self-Expressed Attitudes and Repurchasing Behavior:Relations Between Cognitive, Affective and Action Loyalty," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 4(1), pages 133-149, January.
  25. McClure, Clair & Seock, Yoo-Kyoung, 2020. "The role of involvement: Investigating the effect of brand's social media pages on consumer purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
  26. Van Kerckhove, Anneleen & Geuens, Maggie & Vermeir, Iris, 2012. "Intention superiority perspectives on preference-decision consistency," Journal of Business Research, Elsevier, vol. 65(5), pages 692-700.
  27. Brunner, Christian Boris & Baum, Matthias, 2020. "The impact of brand portfolios on organizational attractiveness," Journal of Business Research, Elsevier, vol. 106(C), pages 182-195.
  28. Jaeyoon Kwon & Taerin Chung, 2018. "Relationships Among Attitude, Corporate Image, and Purchase Behavior in Korean Running Event," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(1), pages 82-89, March.
  29. Juha Munnukka & Outi Uusitalo & Veera-Juulia Koivisto, 2017. "The consequences of perceived risk and objective knowledge for consumers’ investment behavior," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 22(4), pages 150-160, December.
  30. Laroche, Michel & Kalamas, Maria & Huang, Qinchao, 2005. "Effects of coupons on brand categorization and choice of fast foods in China," Journal of Business Research, Elsevier, vol. 58(5), pages 674-686, May.
  31. Gökçe Esenduran & James A. Hill & In Joon Noh, 2020. "Understanding the Choice of Online Resale Channel for Used Electronics," Production and Operations Management, Production and Operations Management Society, vol. 29(5), pages 1188-1211, May.
  32. Lude, Maximilian & Prügl, Reinhard, 2018. "Why the family business brand matters: Brand authenticity and the family firm trust inference," Journal of Business Research, Elsevier, vol. 89(C), pages 121-134.
  33. Amin Ansary & Nik M. Hazrul Nik Hashim, 2018. "Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth," Review of Managerial Science, Springer, vol. 12(4), pages 969-1002, October.
  34. John Liechty & Duncan Fong & Eelko Huizingh & Arnaud Bruyn, 2008. "Hierarchical Bayesian conjoint models incorporating measurement uncertainty," Marketing Letters, Springer, vol. 19(2), pages 141-155, June.
  35. Fawad Ali & Maarif Sohail, 2018. "Effects of Corporate Social Responsibility on Consumer Purchase Intention," Pakistan Journal of Humanities and Social Sciences, International Research Alliance for Sustainable Development (iRASD), vol. 6(4), pages :477-491, December.
  36. Laroche, Michel & Takahashi, Ikuo & Kalamas, Maria & Teng, Lefa, 2005. "Modeling the selection of fast-food franchises among Japanese consumers," Journal of Business Research, Elsevier, vol. 58(8), pages 1121-1131, August.
  37. Ayu Chrisniyanti & Chung Tin Fah, 2022. "The Impact of Social Media Marketing on Purchase Intention of Skincare Products among Indonesian Young Adults," Eurasian Journal of Social Sciences, Eurasian Publications, vol. 10(2), pages 68-90.
  38. Liang Xiao & Feipeng Guo & Fumao Yu & Shengnan Liu, 2019. "The Effects of Online Shopping Context Cues on Consumers’ Purchase Intention for Cross-Border E-Commerce Sustainability," Sustainability, MDPI, vol. 11(10), pages 1-24, May.
  39. Otterbring, Tobias, 2021. "Peer presence promotes popular choices: A “Spicy†field study on social influence and brand choice," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
  40. Mazzucchelli, Alice & Gurioli, Martina & Graziano, Domenico & Quacquarelli, Barbara & Aouina-Mejri, Chiraz, 2021. "How to fight against food waste in the digital era: Key factors for a successful food sharing platform," Journal of Business Research, Elsevier, vol. 124(C), pages 47-58.
  41. Maroney, James J. & McGarry, Clodagh & Ó hÓgartaigh, Ciarán, 2008. "Familiarity, home bias and investors’ reactions to 20-F reconciliation gains and losses and perceptions of the quality of accounting principles," The British Accounting Review, Elsevier, vol. 40(2), pages 103-122.
  42. Leonidas C. Leonidou & Bilge Aykol & Saeed Samiee & Nikolaos Korfiatis, 2022. "A Meta-analysis of the Antecedents and Outcomes of Consumer Foreign Country Image Perceptions: The Moderating Role of Macro-level Country Differences," Management International Review, Springer, vol. 62(5), pages 741-784, October.
  43. Hasan, Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber, 2012. "Effect of Trust Factors on Consumer’s Acceptance of Word of Mouth Recommendation," MPRA Paper 39101, University Library of Munich, Germany.
  44. Pizzi, Gabriele & Scarpi, Daniele & Pantano, Eleonora, 2021. "Artificial intelligence and the new forms of interaction: Who has the control when interacting with a chatbot?," Journal of Business Research, Elsevier, vol. 129(C), pages 878-890.
  45. Homburg, Christian & Klarmann, Martin & Schmitt, Jens, 2010. "Brand awareness in business markets: When is it related to firm performance?," International Journal of Research in Marketing, Elsevier, vol. 27(3), pages 201-212.
  46. Basil, Debra & Runte, Mary & Basil, Michael & Usher, John, 2011. "Company support for employee volunteerism: Does size matter?," Journal of Business Research, Elsevier, vol. 64(1), pages 61-66, January.
  47. Hui-Hsin HUANG, 2014. "Explorative Study on the Concept of Mind Shares: Confidence, Resistance and Loyalty," Expert Journal of Marketing, Sprint Investify, vol. 2(1), pages 15-27.
  48. Farhana Tahmida Newaz & Kim-Shyan Fam & Revti Raman Sharma, 2016. "Muslim religiosity and purchase intention of different categories of Islamic financial products," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 21(2), pages 141-152, June.
  49. Maia, Sara Costa & Teicher, Hannah & Meyboom, AnnaLisa, 2015. "Infrastructure as social catalyst: Electric vehicle station planning and deployment," Technological Forecasting and Social Change, Elsevier, vol. 100(C), pages 53-65.
  50. Foroudi, Pantea & Melewar, T.C. & Gupta, Suraksha, 2014. "Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting," Journal of Business Research, Elsevier, vol. 67(11), pages 2269-2281.
  51. Wang, Xingyuan & Liu, Yun & Wang, Shuyang & Chen, Haipeng (Allan), 2022. "Keep it vague? New product preannouncement, regulatory focus, and word-of-mouth," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  52. Enis Yakut & Ayse Gul Bayraktaroglu, 2021. "Consumer reactions to product recalls: the effects of intentionality, reputation, and public apology on purchase intentions," Journal of Business Economics, Springer, vol. 91(4), pages 527-564, May.
  53. Elisa Martinelli & Francesca De Canio, 2021. "Premium Private Labels Products: Drivers of Consumers’ Intention to Buy," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(9), pages 1-36, July.
  54. Shafiqul Islam & Mohammad Fakhrul Islam & Noor-E- Zannat, 2023. "Behavioral Intention to Use Online for Shopping in Bangladesh: A Technology Acceptance Model Analysis," SAGE Open, , vol. 13(3), pages 21582440231, September.
  55. Tonino Pencarelli & Barbara Francioni & Linda Gabbianelli, 2013. "Factors driving consumer attitude and purchase intention towards hunting firearms," The International Journal of Economic Behavior - IJEB, Faculty of Business and Administration, University of Bucharest, vol. 3(1), pages 85-102, December.
  56. Lafferty, Barbara A. & Goldsmith, Ronald E., 2005. "Cause-brand alliances: does the cause help the brand or does the brand help the cause?," Journal of Business Research, Elsevier, vol. 58(4), pages 423-429, April.
  57. Thu Thanh Tran & Masahiro Moritaka & Susumu Fukuda, 2017. "Country of Origin, Price Consciousness, and Consumer Innovativeness at Food Service Outlets in Developing Markets: Empirical Evidence from Brands of Imported Beef in Vietnam," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 9(3), pages 50-63, April.
  58. Zhang, Jianhong & Nijhof, André & Zaman, Syeda Sazia & Dutta, Mitul & Yesmin, Sakila, 2020. "What drives parents to consider center-based child care for their children? The case of Bangladesh," Children and Youth Services Review, Elsevier, vol. 108(C).
  59. Caiwei Ma & Norman Au & Lianping Ren, 0. "Biased minds experience improved decision-making speed and confidence on social media: a heuristic approach," Information Technology & Tourism, Springer, vol. 0, pages 1-32.
  60. Cleeren, K. & Dekimpe, M.G. & Helsen, K., 2008. "Weathering product-harm crises," Other publications TiSEM 283b51f8-dd35-4a10-930a-8, Tilburg University, School of Economics and Management.
  61. Sabrina Latusi & Marcello Tedeschi & Cristina Zerbini, 2018. "Sexual stimuli in advertising: The opposite sex effect," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2018(1), pages 115-130.
  62. Jun Xie & Junyi Chen, 2021. "Corporate philanthropy, public awareness, and the cost of equity capital: Evidence from China," Annals of Economics and Finance, Society for AEF, vol. 22(1), pages 153-194, May.
  63. Naeun L. Kim & Gwia Kim & Lori Rothenberg, 2020. "Is Honesty the Best Policy? Examining the Role of Price and Production Transparency in Fashion Marketing," Sustainability, MDPI, vol. 12(17), pages 1-18, August.
  64. Tan, Yingsi & Geng, Shuang & Katsumata, Sotaro & Xiong, Xiaojun, 2021. "The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention: Investigating the bias effect of heuristic information processing," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
  65. Oghazi, Pejvak & Karlsson, Stefan & Hellström, Daniel & Hjort, Klas, 2018. "Online purchase return policy leniency and purchase decision: Mediating role of consumer trust," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 190-200.
  66. Teng, Lefa & Laroche, Michel, 2007. "Building and testing models of consumer purchase intention in competitive and multicultural environments," Journal of Business Research, Elsevier, vol. 60(3), pages 260-268, March.
  67. Yubao Cui & Luca Cacciolatti & Patrick Woock & Yinghua Liu & Xuehe Zhang, 2016. "A Qualitative Exploratory Investigation on the Purchase Intention of Consumers Affected by Long-term Negative Advertising: A Case from the Chinese Milk Sector," Economia agro-alimentare, FrancoAngeli Editore, vol. 18(3), pages 263-282.
  68. Lunardo, Renaud & Guerinet, Richard, 2007. "The influence of label on wine consumption: its effects on young consumers' perception of authenticity and purchasing behavior," 105th Seminar, March 8-10, 2007, Bologna, Italy 7847, European Association of Agricultural Economists.
  69. Naidoo, Vik & Hollebeek, Linda D., 2016. "Higher education brand alliances: Investigating consumers' dual-degree purchase intentions," Journal of Business Research, Elsevier, vol. 69(8), pages 3113-3121.
  70. Caiwei Ma & Norman Au & Lianping Ren, 2020. "Biased minds experience improved decision-making speed and confidence on social media: a heuristic approach," Information Technology & Tourism, Springer, vol. 22(4), pages 593-624, December.
  71. Qiujie Zheng & H. Holly Wang & Yonggang Lu, 2018. "Consumer Purchase Intentions for Sustainable Wild Salmon in the Chinese Market and Implications for Agribusiness Decisions," Sustainability, MDPI, vol. 10(5), pages 1-16, April.
  72. Jeng, Shih-Ping, 2017. "Increasing customer purchase intention through product return policies: The pivotal impacts of retailer brand familiarity and product categories," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 182-189.
  73. Francesca Magno & Fabio Cassia & Marta Ugolini, 2017. "Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?," Australian Journal of Management, Australian School of Business, vol. 42(1), pages 161-174, February.
  74. Teresa Borges-Tiago, Maria & Santiago, Joanna & Tiago, Flavio, 2023. "Mega or macro social media influencers: Who endorses brands better?," Journal of Business Research, Elsevier, vol. 157(C).
  75. Bourdin, David & Halkias, Georgios & Makri, Katerina, 2021. "The compensatory influences of country stereotypes and the global/local nature of brands: An extended framework," Journal of Business Research, Elsevier, vol. 137(C), pages 28-38.
  76. Haris Krijestorac & Rajiv Garg & Prabhudev Konana, 2021. "Decisions Under the Illusion of Objectivity: Digital Embeddedness and B2B Purchasing," Production and Operations Management, Production and Operations Management Society, vol. 30(7), pages 2232-2251, July.
  77. Xu, Xun & Zeng, Shuo & He, Yuanjie, 2021. "The impact of information disclosure on consumer purchase behavior on sharing economy platform Airbnb," International Journal of Production Economics, Elsevier, vol. 231(C).
  78. Janfry Sihite & Sofjan Assauri & Rizal Edy Halim, 2018. "Brand Promise and Reputation Against the Campaign of a Political Party," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 227-240.
  79. Barton, Belinda & Zlatevska, Natalina & Oppewal, Harmen, 2022. "Scarcity tactics in marketing: A meta-analysis of product scarcity effects on consumer purchase intentions," Journal of Retailing, Elsevier, vol. 98(4), pages 741-758.
  80. Ya-Hui Wang, 2015. "Does Winning An Award Affect Investors’ Brand Preference And Purchase Intention?," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 8(1), pages 57-64.
  81. Esen ŞAHİN & Melis ATTAR & Aboobakr NIAVAND, 2020. "The Influence of Advertising on Brand Equity of Chabahar Free Zone Tourism Destination (Iran)," Istanbul Management Journal, Istanbul University Business School, vol. 0(88), pages 21-55, June.
  82. Park, JungKun & Chung, HoEun & Yoo, Weon Sang, 2009. "Is the Internet a primary source for consumer information search?: Group comparison for channel choices," Journal of Retailing and Consumer Services, Elsevier, vol. 16(2), pages 92-99.
  83. Su‐Jung Nam & Hyesun Hwang, 2019. "What makes consumers respond to creating shared value strategy? Considering consumers as stakeholders in sustainable development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 388-395, March.
  84. Zhiyuan Yu & Kun Zhang, 2022. "The Determinants of Purchase Intention on Agricultural Products via Public-Interest Live Streaming for Farmers during COVID-19 Pandemic," Sustainability, MDPI, vol. 14(21), pages 1-22, October.
  85. Choi, Jungsil & Li, Yexin Jessica & Rangan, Priyamvadha & Yin, Bingqing & Singh, Surendra N., 2020. "Opposites attract: Impact of background color on effectiveness of emotional charity appeals," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 644-660.
  86. Farheen Naz & Judit Oláh & Dinu Vasile & Róbert Magda, 2020. "Green Purchase Behavior of University Students in Hungary: An Empirical Study," Sustainability, MDPI, vol. 12(23), pages 1-21, December.
  87. David Silvera, 2010. "The Antecedents and Consequences of Defensive Attributions inProduct-Harm Crises," Working Papers 0012, College of Business, University of Texas at San Antonio.
  88. Andrews, Demetra, 2016. "Product information and consumer choice confidence in multi-item sales promotions," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 45-53.
  89. Kumar Ramesh & Raiswa Saha & Susoban Goswami & Sekar & Richa Dahiya, 2019. "Consumer's response to CSR activities: Mediating role of brand image and brand attitude," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(2), pages 377-387, March.
  90. Daisung Jang & Do-Yeong Kim, 2013. "Seeing Something New," SAGE Open, , vol. 3(3), pages 21582440135, August.
  91. Mahsa Akbari, 2015. "Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products," Global Business Review, International Management Institute, vol. 16(3), pages 478-493, June.
IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.