The effect of naturalness claims on perceptions of food product naturalness in the point of purchase
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DOI: 10.1016/j.jretconser.2013.05.006
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Cited by:
- Ilyuk, Veronika, 2018. "Like throwing a piece of me away: How online and in-store grocery purchase channels affect consumers’ food waste," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 20-30.
- V. U. Vinitha & Deepak S. Kumar & Keyoor Purani, 2021. "Biomorphic visual identity of a brand and its effects: a holistic perspective," Journal of Brand Management, Palgrave Macmillan, vol. 28(3), pages 272-290, May.
- Goddard, Ellen & Muringai, Violet & Robinson, Amber, 2017. "Consumer Interest in a Natural Designation in Food Choice," Project Report Series 264421, University of Alberta, Department of Resource Economics and Environmental Sociology.
- Giuseppina Migliore & Massimiliano Borrello & Alessia Lombardi & Giorgio Schifani, 2018. "Consumers’ willingness to pay for natural food: evidence from an artefactual field experiment," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 6(1), pages 1-10, December.
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Keywords
Perceived naturalness; Claims; Point of purchase; Salience; Authority;All these keywords.
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