Display advertising’s competitive spillovers to consumer search
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DOI: 10.1007/s11129-015-9155-0
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- Randall Lewis & Dan Nguyen, 2015. "Display advertising’s competitive spillovers to consumer search," Quantitative Marketing and Economics (QME), Springer, vol. 13(2), pages 93-115, June.
References listed on IDEAS
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More about this item
Keywords
Advertising; Natural experiment; Externality; Search; Competition; Complements; Strategic complements;All these keywords.
JEL classification:
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- D83 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Search; Learning; Information and Knowledge; Communication; Belief; Unawareness
- L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
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