Effectiveness of Paid Search Advertising: Experimental Evidence
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References listed on IDEAS
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More about this item
NEP fieldsThis paper has been announced in the following NEP Reports:
- NEP-ALL-2016-10-09 (All new papers)
- NEP-EXP-2016-10-09 (Experimental Economics)
- NEP-MKT-2016-10-09 (Marketing)
- NEP-NET-2016-10-09 (Network Economics)
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