Printed from https://ideas.repec.org/n/nep-mkt/2016-10-09.html
Report NEP-MKT-2016-10-09
This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão (Joao Carlos Correia Leitao) issued this report. It is usually issued weekly.Subscribe to this report: email, RSS, or Mastodon, or Bluesky.
Other reports in NEP-MKT
The following items were announced in this report:
- Sahni, Navdeep S. & Nair, Harikesh S., 2016, "Native Advertising, Sponsorship Disclosure and Consumer Deception: Evidence from Mobile Search-Ad Experiments," Research Papers, Stanford University, Graduate School of Business, number 3395, Feb.
- Zemin(Zachary) Zhong, 2016, "Targeted Search and Platform Design," Working Papers, NET Institute, number 16-03, Sep.
- Sahni, Navdeep S. & Nair, Harikesh S., 2016, "Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search," Research Papers, Stanford University, Graduate School of Business, number 3392, Feb.
- Sahni, Navdeep S. & Wheeler, S. Christian & Chintagunta, Pradeep, 2016, "Personalization in Email Marketing: The Role of Non-informative Advertising Content," Research Papers, Stanford University, Graduate School of Business, number 3409, Jan.
- Batabyal, Amitrajeet & Beladi, Hamid, 2016, "Advertising and Competition for Market Share Between a New Good Producer and a Remanufacturer," MPRA Paper, University Library of Munich, Germany, number 74085, Apr, revised 20 Jun 2016.
- Yong Chao & Lin Liu & Dongyuan Zhan, 2016, "Vertical Probabilistic Selling under Competition: the Role of Consumer Anticipated Regret," Working Papers, NET Institute, number 16-14, Sep.
- Chengsi Wang & Julian Wright, 2016, "Platform investment and price parity clauses," Working Papers, NET Institute, number 16-17, Oct.
- William L. Huth & O. Ashton Morgan & John C. Whitehead, 2016, "Measuring the Impact of Improved Traceability Information in Seafood Markets Following a Large Scale Contamination Event," Working Papers, Department of Economics, Appalachian State University, number 16-17.
- Weijia Dai & Hyunjin Kim & Michael Luca, 2016, "Which Firms Gain from Digital Advertising? Evidence from a Field Experiment," Harvard Business School Working Papers, Harvard Business School, number 17-025, Oct, revised Jan 2023.
- Daniel Ray & William Sabadie & David Gotteland, 2015, "Why Customer Orientation Does not Necessarily Stimulate Complaint Management Efficiency: The Neglected Role of Orientation Towards Complaints
[Pourquoi l’orientation client ne stimule pas nécessairement une gestion des réclamations efficace : le r," Post-Print, HAL, number hal-01222209, May. - Sahni, Navdeep & Zou, Dan & Chintagunta, Pradeep, 2015, "Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments," Research Papers, Stanford University, Graduate School of Business, number 3331, Nov.
- Xiao Liu & Dokyun Lee & Kannan Srinivasan, 2016, "The Effect of Word of Mouth on Sales: New Answers from the Comprehensive Consumer Journey Data," Working Papers, NET Institute, number 16-09, Sep.
- Nicola Branzoli, 2016, "Price dispersion and consumer inattention: evidence from the market of bank accounts," Temi di discussione (Economic working papers), Bank of Italy, Economic Research and International Relations Area, number 1082, Sep.
- Seiler, Stephan & Yao, Song & Wang, Wenbo, 2015, "Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment," Research Papers, Stanford University, Graduate School of Business, number 3372, Nov.
- Diana Freitas & Ricardo Azambuja, 2015, "The Seduction of the French Advertising Communication through Urban Public Space
[A Sedução da Comunicação Publicitária Francesa através do Meio]," Post-Print, HAL, number hal-01139057.