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Why agency compensation is broken: And what core issues are being ignored

Author

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  • Blamer, Steve

Abstract

AdAge recently made several suggestions on how marketers should prepare for the next five years. One of those suggestions was to ‘fix agency compensation’. But who said it was broken? And if it is broken, what are the core problems (of which many are being ignored)? Steve Blamer, a former CEO of two top-ten agencies, outlines the seven core problems that need to be fixed, both by the client and agency, and provides solutions to each issue.

Suggested Citation

  • Blamer, Steve, 2012. "Why agency compensation is broken: And what core issues are being ignored," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(3), pages 212-216, October.
    • Handle: RePEc:aza:jbs000:y:2012:v:1:i:3:p:212-216
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    More about this item

    Keywords

    agency compensation; accountability; transparency; marketing partners;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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