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Corporate philanthropy: Insights from the 2008 Wenchuan Earthquake in China

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  • Gao, Fox
  • Faff, Robert
  • Navissi, Farshid

Abstract

We explore the equity market impact of board announcements of corporate donations made in response to the May 12th 2008 Wenchuan earthquake in China. Our event study uses a sample of board announcements of corporate donations from Chinese A-share listed companies. We find that donor companies providing products and/or services directly to end-consumers tend to enjoy higher abnormal stock returns, thereby documenting a link between corporate social responsibility and corporate financial performance at least for some corporate citizens. In light of the empirical results, the study suggests that corporate philanthropic involvement should be treated as a differentiated type of marketing tool to obtain social reputation and publicity, as well as a relationship cultivation mechanism with local government authorities.

Suggested Citation

  • Gao, Fox & Faff, Robert & Navissi, Farshid, 2012. "Corporate philanthropy: Insights from the 2008 Wenchuan Earthquake in China," Pacific-Basin Finance Journal, Elsevier, vol. 20(3), pages 363-377.
  • Handle: RePEc:eee:pacfin:v:20:y:2012:i:3:p:363-377
    DOI: 10.1016/j.pacfin.2011.11.002
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Cuili Qian & Xinzi Gao & Albert Tsang, 2015. "Corporate Philanthropy, Ownership Type, and Financial Transparency," Journal of Business Ethics, Springer, vol. 130(4), pages 851-867, September.
    2. repec:spr:jmgtco:v:28:y:2017:i:3:d:10.1007_s00187-017-0252-y is not listed on IDEAS
    3. repec:kap:rqfnac:v:49:y:2017:i:3:d:10.1007_s11156-016-0607-8 is not listed on IDEAS
    4. Xingqiang Du & Wei Jian & Yingjie Du & Wentao Feng & Quan Zeng, 2014. "Religion, the Nature of Ultimate Owner, and Corporate Philanthropic Giving: Evidence from China," Journal of Business Ethics, Springer, vol. 123(2), pages 235-256, August.
    5. Zhu, Qinghua & Liu, Junjun & Lai, Kee-hung, 2016. "Corporate social responsibility practices and performance improvement among Chinese national state-owned enterprises," International Journal of Production Economics, Elsevier, vol. 171(P3), pages 417-426.
    6. Mingjun Hou & Heng Liu & Peihua Fan & Zelong Wei, 2016. "Does CSR practice pay off in East Asian firms? A meta-analytic investigation," Asia Pacific Journal of Management, Springer, vol. 33(1), pages 195-228, March.
    7. Min Zhang & Lu Xie & Haoran Xu, 2016. "Corporate Philanthropy and Stock Price Crash Risk: Evidence from China," Journal of Business Ethics, Springer, vol. 139(3), pages 595-617, December.
    8. Zhong Qin & Minghuan Huang & Wenli Cheng, 2014. "Corporate Philanthropy in China: A Case of Doing Well by Doing Good?," Monash Economics Working Papers 46-14, Monash University, Department of Economics.
    9. Chen, Donghua & Jiang, Dequan & Yu, Xin, 2015. "Corporate philanthropy and bank loans in China," Pacific-Basin Finance Journal, Elsevier, vol. 35(PA), pages 402-424.
    10. Xingqiang Du & Yingying Chang & Quan Zeng & Yingjie Du & Hongmei Pei, 2016. "Corporate environmental responsibility (CER) weakness, media coverage, and corporate philanthropy: Evidence from China," Asia Pacific Journal of Management, Springer, vol. 33(2), pages 551-581, June.
    11. Lee, Jaeho & Kim, Hakkon, 2016. "Do employee relation responsibility and culture matter for firm value? International evidence," Pacific-Basin Finance Journal, Elsevier, vol. 40(PA), pages 191-209.

    More about this item

    Keywords

    China; Corporate philanthropy; Event study; Strategic investment; 2008 earthquake;

    JEL classification:

    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading
    • G19 - Financial Economics - - General Financial Markets - - - Other
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • L19 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Other

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