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Entrepreneurs Historiques De L’Industrie Du Luxe Gabriel Chanel, Louis Vuitton, Helena Rubinstein Et Nicole-Barbe Clicquot-Ponsardin Historical Entrepreneurs In Luxury Industry Gabriel Chanel, Louis Vuitton, Helena Rubinstein And Nicole-Barbe Clicquot-Ponsardin



    (Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO)

  • Dimitri UZUNIDIS


    (Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO)

Si l’histoire du luxe, comme activité artisanale, est très longue, d’un autre côté, l’industrie du luxe est très récente. A la fin du 19ème siècle, quelques entrepreneurs ont créé une nouvelle logique économique. Nicole-barbe Ponsardin-Clicquot (Champagne), Louis Vuitton (bagages), Helena Rubinstein (cosmétiques) et Gabrielle Chanel (haute couture) ont créé des entreprises dynamiques, même elles font à l’heure actuelle de groupes multinationaux, comme LVMH par exemple. Dans ce papier, notre objectif est de décrire les grandes étapes de leur réussite. Pour réaliser cet objectif, nous nous basons sur le concept du potentiel de ressources de l’entrepreneur qui combine trois éléments : connaissances, ressources financières et capital social. Nous voulons montrer que l’activité entrepreneuriale – en tant qu’activité économique spécifique – est encastrée dans un contexte social. If the history of luxury as craft activity is very long, on the other hand, the luxury industry is very young. At the end of 19th century, some entrepreneurs created a new economic logic. Nicole-Barbe Ponsardin-Clicquot (Champagne), Louis Vuitton (luggage), Helena Rubinstein (cosmetics) and Gabrielle Chanel (haute couture) have developed dynamic enterprises which always exist, even if today they are a part of multinational groups, as LVMH for example. In this paper, we aim to describe the main steps of their success. For this reason, we have based this paper on the concept potential of resources of the entrepreneur which combines three elements: knowledge, financial resources and social capital. We want to show that the entrepreneurial activity – as a specific economic activity - is embodied in a social context.

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Paper provided by Laboratoire de Recherche sur l'Industrie et l'Innovation. ULCO / Research Unit on Industry and Innovation in its series Working Papers with number 241.

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Length: 30 pages
Date of creation: May 2011
Publication status: Published in Cahiers du Lab.RII, May 2011
Handle: RePEc:rii:riidoc:241
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