En toutes franchises : de la capacité d'obéissance à la capacité d'initiative
Coordination and franchise: from an obedience to an capacity of initiative Summary Franchise networks are a form of collective entrepreneurship that bring together entrepreneurs spread over an economic territory who choose to act in a concerted and consistent manner with regard to the expectations of consumers. This hybrid form of coordination is different from both the market and the firm and responds to a new economic environment. In this paper, I seek to analyze this phenomenon byexamining the recruitment criteria for prospective franchisees and their managerial consequences.
|Date of creation:||02 Jul 2011|
|Publication status:||Published in Economie et Société, séries dynamique technologie et organisation, 2011, pp.941-956|
|Note:||View the original document on HAL open archive server: https://halshs.archives-ouvertes.fr/halshs-00643792|
|Contact details of provider:|| Web page: https://hal.archives-ouvertes.fr/|
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