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How jersey sponsorship can be an effective marketing tool

Author

Listed:
  • Horowitz, Scott

Abstract

Creating an impression through consumer engagement is at the core of activating any sponsorship. Sponsorships can be the most effective form of marketing to consumers as, on average, fans are three times more likely to purchase products and services if they are aware of, and familiar with the brand. Jersey sponsorship is a great way to clear the hurdle but the greatest success will come to those who are clear in their objectives and thoughtful in their implementation execution and measurement.

Suggested Citation

  • Horowitz, Scott, 2012. "How jersey sponsorship can be an effective marketing tool," Journal of Brand Strategy, Henry Stewart Publications, vol. 1(2), pages 180-184, June.
    • Handle: RePEc:aza:jbs000:y:2012:v:1:i:2:p:180-184
    as

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    More about this item

    Keywords

    sponsorship; Phoenix Mercury; jersey sponsorship; LifeLock; Farmers Insurance; WNBA;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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