IDEAS home Printed from https://ideas.repec.org/a/ijb/journl/v12y2013i2p171-179.html
   My bibliography  Save this article

How Does Perceived Convenience Retailer Innovativeness Create Value for the Customer?

Author

Listed:
  • Chen-Yu Lin

    (Department of International Trade, Feng Chia University, Taiwan)

  • David Marshall

    (University of Edinburgh Business School, University of Edinburgh, UK)

  • John Dawson

    (University of Edinburgh Business School, University of Edinburgh, UK Institute for Retail Studies, University of Stirling, UK)

Abstract

This research aims to present a value-based, consumer-centric view of convenience retailer innovativeness. It draws on focus groups undertaken with convenience store consumers in Taiwan. The results show that consumers evaluate the innovativeness of a convenience retailer through not only novel products but also creative services, communications, and store atmosphere. The research concludes that perceived convenience retailer innovativeness (PCRI) can enhance customer loyalty by increasing customers' perceived value in four distinct value dimensions: convenience, emotion, quality, and price. Summarizing the findings from the focus group interviews and previous literature, this research proposes a consumer processing model.

Suggested Citation

  • Chen-Yu Lin & David Marshall & John Dawson, 2013. "How Does Perceived Convenience Retailer Innovativeness Create Value for the Customer?," International Journal of Business and Economics, College of Business and College of Finance, Feng Chia University, Taichung, Taiwan, vol. 12(2), pages 171-179, December.
  • Handle: RePEc:ijb:journl:v:12:y:2013:i:2:p:171-179
    as

    Download full text from publisher

    File URL: http://www.ijbe.org/table%20of%20content/pdf/vol12-2/vol12-2-06.pdf
    Download Restriction: no

    File URL: http://www.ijbe.org/table%20of%20content/abstract/vol.12/No.2/06.htm
    Download Restriction: no

    References listed on IDEAS

    as
    1. Richard B. Freeman & Alice O. Nakamura & Leonard I. Nakamura & Marc Prudhomme & Amanda Pyman, 2011. "Wal-Mart innovation and productivity: a viewpoint," Canadian Journal of Economics, Canadian Economics Association, vol. 44(2), pages 486-508, May.
    2. Kunz, Werner & Schmitt, Bernd & Meyer, Anton, 2011. "How does perceived firm innovativeness affect the consumer?," Journal of Business Research, Elsevier, vol. 64(8), pages 816-822, August.
    3. Shih-Fen S Chen, 2009. "A transaction cost rationale for private branding and its implications for the choice of domestic vs offshore outsourcing," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 40(1), pages 156-175, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Wan-Chen Wang & Maria Manuela Santos Silva & Luiz Moutinho, 2016. "Modelling Consumer Responses to Advertising Slogans through Artificial Neural Networks," International Journal of Business and Economics, College of Business and College of Finance, Feng Chia University, Taichung, Taiwan, vol. 15(2), pages 89-116, December.

    More about this item

    Keywords

    perceived convenience retailer innovativeness; perceived value; qualitative research;

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ijb:journl:v:12:y:2013:i:2:p:171-179. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Yi-Ju Su). General contact details of provider: http://edirc.repec.org/data/cbfcutw.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.