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How does perceived firm innovativeness affect the consumer?

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  • Kunz, Werner
  • Schmitt, Bernd
  • Meyer, Anton

Abstract

We present a broad-based, consumer-centric view of innovation--referred to as "perceived firm innovativeness" (PFI). PFI is conceptualized as the consumer's perception of an enduring firm capability that results in novel, creative, and impactful ideas and solutions. We develop and validate a PFI scale and show that PFI impacts consumer loyalty via two processing routes: a functional-cognitive route and an affective-experiential route. Our results indicate that a firm needs to consider consumer perceptions of the firm as a whole, and not just new products and technologies, and take into account a functional-cognitive perspective as well as consumer emotions and experiences.

Suggested Citation

  • Kunz, Werner & Schmitt, Bernd & Meyer, Anton, 2011. "How does perceived firm innovativeness affect the consumer?," Journal of Business Research, Elsevier, vol. 64(8), pages 816-822, August.
  • Handle: RePEc:eee:jbrese:v:64:y:2011:i:8:p:816-822
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    References listed on IDEAS

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    Cited by:

    1. Chen-Yu Lin & David Marshall & John Dawson, 2013. "How Does Perceived Convenience Retailer Innovativeness Create Value for the Customer?," International Journal of Business and Economics, College of Business and College of Finance, Feng Chia University, Taichung, Taiwan, vol. 12(2), pages 171-179, December.
    2. repec:wsi:ijimxx:v:21:y:2017:i:01:n:s1363919617500074 is not listed on IDEAS
    3. Kunz, Werner & Seshadri, Sukanya, 2015. "From virtual travelers to real friends: Relationship-building insights from an online travel community," Journal of Business Research, Elsevier, vol. 68(9), pages 1822-1828.
    4. repec:wsi:ijimxx:v:21:y:2017:i:06:n:s1363919617500487 is not listed on IDEAS
    5. Díaz-Chao, Ángel & Sainz-González, Jorge & Torrent-Sellens, Joan, 2015. "ICT, innovation, and firm productivity: New evidence from small local firms," Journal of Business Research, Elsevier, vol. 68(7), pages 1439-1444.
    6. Lin, Chiu Hui & Wu, Chih-Wen & Cheng, Yi-Han, 2015. "The empirical study of consumers' loyalty for display technology," Journal of Business Research, Elsevier, vol. 68(11), pages 2260-2265.
    7. Hubert, Marco & Florack, Arnd & Gattringer, Rafael & Eberhardt, Tim & Enkel, Ellen & Kenning, Peter, 2017. "Flag up! – Flagship products as important drivers of perceived brand innovativeness," Journal of Business Research, Elsevier, vol. 71(C), pages 154-163.

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