First come, first served: How market and non-market actions influence pioneer market share
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- repec:eee:tefoso:v:123:y:2017:i:c:p:57-67 is not listed on IDEAS
- Besharat, Ali & Langan, Ryan J. & Nguyen, Carlin A., 2016. "Fashionably late: Strategies for competing against a pioneer advantage," Journal of Business Research, Elsevier, vol. 69(2), pages 718-725.
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KeywordsPioneer advantage Market actions Innovation Non-market actions Legal actions Service industries Telecommunications industry;
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