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Better late than never: a study of late entrants in household electrical equipment

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  • Jamal Shamsie
  • Corey Phelps
  • Jerome Kuperman

Abstract

For the most part, studies on timing of entry have attempted to determine the advantages that early entrants may be able to develop and hold over subsequent entrants. Given that a large number of firms attempt to enter at a much later stage in the development of the market, it is particularly surprising that little research has attempted to examine the differences in the ability of late movers to penetrate the market. In this paper, we focus exclusively on late movers and examine the extent to which their early success can be tied to existing market conditions, their resource strengths, and their strategic positioning. Copyright © 2003 John Wiley & Sons, Ltd.

Suggested Citation

  • Jamal Shamsie & Corey Phelps & Jerome Kuperman, 2004. "Better late than never: a study of late entrants in household electrical equipment," Strategic Management Journal, Wiley Blackwell, vol. 25(1), pages 69-84, January.
    • Handle: RePEc:bla:stratm:v:25:y:2004:i:1:p:69-84
    DOI: 10.1002/smj.364
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    1. Hung, Shiu-Wan & Tsai, Juin-Ming & Cheng, Min-Jhih & Chen, Ping-Chuan, 2012. "Analysis of the development strategy of late-entrants in Taiwan and Korea’s TFT-LCD industry," Technology in Society, Elsevier, vol. 34(1), pages 9-22.
    2. Chung, Hsien-Jui & Chen, Chun-Chung & Hsieh, Tsun-Jui, 2007. "First geographic expansion of startup firms: Initial size and entry timing effects," Journal of Business Research, Elsevier, vol. 60(4), pages 388-395, April.
    3. Mario Benassi & Elena Grinza & Francesco Rentocchini & Laura Rondi, 2020. "Going Revolutionary: The Impact of 4IR Technology Development on Firm Performance," SPRU Working Paper Series 2020-08, SPRU - Science Policy Research Unit, University of Sussex Business School.
    4. García-Villaverde, Pedro M. & Ruiz-Ortega, María J. & Ignacio Canales, J., 2013. "Entrepreneurial orientation and the threat of imitation: The influence of upstream and downstream capabilities," European Management Journal, Elsevier, vol. 31(3), pages 263-277.
    5. Lee, Gwendolyn K., 2009. "Understanding the timing of 'fast-second' entry and the relevance of capabilities in invention vs. commercialization," Research Policy, Elsevier, vol. 38(1), pages 86-95, February.
    6. John P. Tang, 2011. "Technological leadership and late development: evidence from Meiji Japan, 1868–1912," Economic History Review, Economic History Society, vol. 64(s1), pages 99-116, February.
    7. Raghu Garud & Arun Kumaraswamy & Anna Roberts & Le Xu, 2022. "Liminal movement by digital platform‐based sharing economy ventures: The case of Uber Technologies," Strategic Management Journal, Wiley Blackwell, vol. 43(3), pages 447-475, March.
    8. Sears, Joshua B., 2019. "A real options model of market entry: Endogenous uncertainty and exogenous uncertainty," Journal of International Management, Elsevier, vol. 25(3), pages 1-1.
    9. Dykes, Bernadine J. & Kolev, Kalin D., 2018. "Entry Timing in Foreign Markets: A Meta-analytic Review and Critique," Journal of International Management, Elsevier, vol. 24(4), pages 404-416.
    10. Maja Barac & Rafael Moner‐Colonques, 2022. "Leadership in internationalization strategies," Manchester School, University of Manchester, vol. 90(3), pages 293-318, June.
    11. Lin, Tung-Ching & Huang, Shiu-Li & Hsu, Chieh-Ju, 2015. "A dual-factor model of loyalty to IT product – The case of smartphones," International Journal of Information Management, Elsevier, vol. 35(2), pages 215-228.
    12. Lee, Sang-Gun & Koo, Chulmo & Nam, Kichan, 2010. "Cumulative strategic capability and performance of early movers and followers in the cyber market," International Journal of Information Management, Elsevier, vol. 30(3), pages 239-255.
    13. Usero, Belén & Fernández, Zulima, 2009. "First come, first served: How market and non-market actions influence pioneer market share," Journal of Business Research, Elsevier, vol. 62(11), pages 1139-1145, November.
    14. Ruiz-Ortega, Mari­a José & Garci­a-Villaverde, Pedro Manuel, 2008. "Capabilities and competitive tactics influences on performance: Implications of the moment of entry," Journal of Business Research, Elsevier, vol. 61(4), pages 332-345, April.
    15. Rodríguez-Pinto, Javier & Carbonell, Pilar & Rodríguez-Escudero, Ana I., 2011. "Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 145-154.
    16. Julen Castillo‐Apraiz & Jesus Matey, 2020. "Customizing competitive strategy to entry timing: Implications for firm performance in the pharmaceutical industry," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 41(6), pages 976-985, September.
    17. Eric Yanfei Zhao & P. Devereaux Jennings & Masakazu Ishihara & Michael Lounsbury, 2018. "Optimal Distinctiveness in the Console Video Game Industry: An Exemplar-Based Model of Proto-Category Evolution," Organization Science, INFORMS, vol. 29(4), pages 588-611, August.
    18. Kiamehr, Mehdi & Hobday, Mike & Hamedi, Mohsen, 2015. "Latecomer firm strategies in complex product systems (CoPS): The case of Iran’s thermal electricity generation systems," Research Policy, Elsevier, vol. 44(6), pages 1240-1251.
    19. Besharat, Ali & Langan, Ryan J. & Nguyen, Carlin A., 2016. "Fashionably late: Strategies for competing against a pioneer advantage," Journal of Business Research, Elsevier, vol. 69(2), pages 718-725.
    20. Ahmad Husairi, Mariyani & Morgan, Robert E. & De Luca, Luigi M., 2021. "Market entry timing: The impact of complementary capabilities on strategic outcomes," Journal of Business Research, Elsevier, vol. 132(C), pages 45-55.
    21. García-Villaverde, Pedro M. & Ruiz-Ortega, María J. & Parra-Requena, Gloria, 2012. "Towards a comprehensive model of entry timing in the ICT industry: Direct and indirect effects," Journal of World Business, Elsevier, vol. 47(2), pages 297-310.
    22. Chmielewski, Danielle A., 2010. "A conceptual exploration of the strategic factors driving new brand entry decisions and their success," Australasian marketing journal, Elsevier, vol. 18(2), pages 66-73.
    23. Qian, Cheng & Yu, Kangkang & Chen, Ning (Chris) & Shen, Wangxianzi & Hou, Shaobo & Lei, Yanhan, 2023. "When to adopt a new process management standard? An organizational learning perspective," International Journal of Production Economics, Elsevier, vol. 263(C).

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