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Note: The Impact of Leadtime and Years of Competitive Rivalry on Pioneer Market Share Advantages

Author

Listed:
  • Lenard C. Huff

    (School of Business Administration, University of Michigan, Ann Arbor, Michigan 48109)

  • William T. Robinson

    (School of Business Administration, University of Michigan, Ann Arbor, Michigan 48109)

Abstract

Research has established that for surviving brands, market pioneers have a higher average market share than later entrants. By moving first, market pioneers often develop sustainable market share advantages. Longer leadtime, which is the time between entries, should increase these pioneer advantages. Using two leadtime measures, this prediction is supported across 34 categories of frequently purchased consumer goods. Increasing the years of competitive rivalry should help a later entrant slowly reduct the pioneer's market share advantage. After more than two decades in the market, second entants have eliminated the pioneer's market share advantage, but third and later entrants continue to trail the pioneer.

Suggested Citation

  • Lenard C. Huff & William T. Robinson, 1994. "Note: The Impact of Leadtime and Years of Competitive Rivalry on Pioneer Market Share Advantages," Management Science, INFORMS, vol. 40(10), pages 1370-1377, October.
  • Handle: RePEc:inm:ormnsc:v:40:y:1994:i:10:p:1370-1377
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    File URL: http://dx.doi.org/10.1287/mnsc.40.10.1370
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    Citations

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    Cited by:

    1. Finney, R. Zachary & Lueg, Jason E. & Campbell, Noel D., 2008. "Market pioneers, late movers, and the resource-based view (RBV): A conceptual model," Journal of Business Research, Elsevier, vol. 61(9), pages 925-932, September.
    2. Fernández, Zulima & Usero Sánchez, María Belén, 2004. "La competencia dinámica entre pioneros y seguidores: aplicación al sector de la telefonía móvil en Europa," DEE - Documentos de Trabajo. Economía de la Empresa. DB db040805, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    3. Clement, Michel & Litfin, Thorsten & Vanini, Sven, 1997. "Ist die Pionierrolle ein Erfolgsfaktor? Eine kritische Analyse der empirischen Forschungsergebnisse," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 446, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    4. Himme, Alexander, 2005. "Der Einfluss der Markteintrittsreihenfolge auf den Unternehmenserfolg: Eine Zusammenfassung empirischer Arbeiten und Leitlinien für die weitere Forschung auf diesem Gebiet," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 600, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    5. Lopez, Luis E. & Roberts, Edward B., 2002. "First-mover advantages in regimes of weak appropriability: the case of financial services innovations," Journal of Business Research, Elsevier, vol. 55(12), pages 997-1005, December.
    6. Usero, Belén & Fernández, Zulima, 2009. "First come, first served: How market and non-market actions influence pioneer market share," Journal of Business Research, Elsevier, vol. 62(11), pages 1139-1145, November.
    7. Choi, Young Rok & Lévesque, Moren & Shepherd, Dean A., 2008. "When should entrepreneurs expedite or delay opportunity exploitation?," Journal of Business Venturing, Elsevier, vol. 23(3), pages 333-355, May.
    8. Levesque, Moren & Shepherd, Dean A., 2002. "A new venture's optimal entry time," European Journal of Operational Research, Elsevier, vol. 139(3), pages 626-642, June.
    9. repec:eee:jbrese:v:85:y:2018:i:c:p:73-82 is not listed on IDEAS
    10. repec:eee:ijrema:v:28:y:2011:i:2:p:145-154 is not listed on IDEAS
    11. Whalley, Jason & Curwen, Peter, 2012. "Incumbency and market share within European mobile telecommunication networks," Telecommunications Policy, Elsevier, vol. 36(3), pages 222-236.

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