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The erosion of pioneer advantage in the European mobile telecommunications industry

  • Zulima Fernández


  • Belén Usero


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    This paper studies first-mover advantage in the mobile telecommunications services industry. There are very few empirical studies of pioneer advantage in service industries, possibly because of the difficulty of building competitive advantages in an industry where innovations cannot be protected and competitive actions can be easily imitated. The empirical research was carried out using data from a sample of European mobile telecommunications firms from 1993 to 2005. The findings indicate that an order of entry advantage does exist, but that this advantage diminishes with time in competition. Regarding the impact of the main sources of pioneering advantages, the results show that it is harder for follower firms to erode first-mover advantages when the pioneer has prior experience in the industry and when there are two pioneers instead of one. Lastly, number portability between different operators was found to damage the competitive position of the pioneer firms. Copyright Springer-Verlag 2007

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    Article provided by Springer in its journal Service Business.

    Volume (Year): 1 (2007)
    Issue (Month): 3 (September)
    Pages: 195-210

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    Handle: RePEc:spr:svcbiz:v:1:y:2007:i:3:p:195-210
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    1. Gurumurthy Kalyanaram & William T. Robinson & Glen L. Urban, 1995. "Order of Market Entry: Established Empirical Generalizations, Emerging Empirical Generalizations, and Future Research," Marketing Science, INFORMS, vol. 14(3_supplem), pages G212-G221.
    2. Pieter A. VanderWerf & John F. Mahon, 1997. "Meta-Analysis of the Impact of Research Methods on Findings of First-Mover Advantage," Management Science, INFORMS, vol. 43(11), pages 1510-1519, November.
    3. Shepherd, Dean A. & Ettenson, Richard & Crouch, Andrew, 2000. "New venture strategy and profitability: A venture capitalist's assessment," Journal of Business Venturing, Elsevier, vol. 15(5-6), pages 449-467.
    4. Yigang Pan & Shaomin Li & David K Tse, 1999. "The Impact of Order and Mode of Market Entry on Profitability and Market Share," Journal of International Business Studies, Palgrave Macmillan, vol. 30(1), pages 81-103, March.
    5. Lukasz Grzybowski, 2008. "Estimating Switching Costs in Mobile Telephony in the UK," Journal of Industry, Competition and Trade, Springer, vol. 8(2), pages 113-132, June.
    6. Christina L. Brown & James M. Lattin, 1994. "Investigating the Relationship Between Time in Market and Pioneering Advantage," Management Science, INFORMS, vol. 40(10), pages 1361-1369, October.
    7. Glen L. Urban & Theresa Carter & Steven Gaskin & Zofia Mucha, 1986. "Market Share Rewards to Pioneering Brands: An Empirical Analysis and Strategic Implications," Management Science, INFORMS, vol. 32(6), pages 645-659, June.
    8. Michal Grajek, 2007. "Estimating network effects and compatibility in mobile telecommunications," ESMT Research Working Papers ESMT-07-001, ESMT European School of Management and Technology.
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