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Market orientation and innovation


  • Atuahene-Gima, Kwaku


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  • Atuahene-Gima, Kwaku, 1996. "Market orientation and innovation," Journal of Business Research, Elsevier, vol. 35(2), pages 93-103, February.
  • Handle: RePEc:eee:jbrese:v:35:y:1996:i:2:p:93-103

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    References listed on IDEAS

    1. Deborah Dougherty, 1992. "Interpretive Barriers to Successful Product Innovation in Large Firms," Organization Science, INFORMS, vol. 3(2), pages 179-202, May.
    2. Armstrong, J. Scott & Overton, Terry S., 1977. "Estimating Nonresponse Bias in Mail Surveys," MPRA Paper 81694, University Library of Munich, Germany.
    3. Bennett, Roger C. & Cooper, Robert G., 1981. "The misuse of marketing: An American tragedy," Business Horizons, Elsevier, vol. 24(6), pages 51-61.
    4. Webster, Frederick Jr., 1988. "The rediscovery of the marketing concept," Business Horizons, Elsevier, vol. 31(3), pages 29-39.
    5. James M. Carman & Eric Langeard, 1980. "Growth strategies for service firms," Strategic Management Journal, Wiley Blackwell, vol. 1(1), pages 7-22, January.
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