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Competing through service innovation: The role of bricolage and entrepreneurship in project-oriented firms

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  • Salunke, Sandeep
  • Weerawardena, Jay
  • McColl-Kennedy, Janet R.

Abstract

The criticality of service innovation in building and sustaining competitive advantage is gaining increasing recognition in the marketplace. Using empirical data from US and Australian project-oriented firms, the study uses a multi-staged multi-method research program to demonstrate how entrepreneurial service firms strategically combine resources at hand (bricolage) to innovate and stay ahead of rivals. The research shows that service entrepreneurship (SE) and bricolage influence two forms of service innovation (interactive and supportive), which in turn is associated with sustained competitive advantage (SCA). The results suggest that SE and bricolage indirectly relate to SCA through service innovation. The findings offer novel insights into how project-oriented service firms engage in innovation. In short, the findings encourage the “making do by combining resources at hand” as higher levels of entrepreneurial bricolage are associated with higher levels of interactive and supportive innovation enabling SCA, suggesting a new model.

Suggested Citation

  • Salunke, Sandeep & Weerawardena, Jay & McColl-Kennedy, Janet R., 2013. "Competing through service innovation: The role of bricolage and entrepreneurship in project-oriented firms," Journal of Business Research, Elsevier, vol. 66(8), pages 1085-1097.
  • Handle: RePEc:eee:jbrese:v:66:y:2013:i:8:p:1085-1097
    DOI: 10.1016/j.jbusres.2012.03.005
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    References listed on IDEAS

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    Citations

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    Cited by:

    1. Wu, Liang & Liu, Heng & Zhang, Jianqi, 2017. "Bricolage effects on new-product development speed and creativity: The moderating role of technological turbulence," Journal of Business Research, Elsevier, vol. 70(C), pages 127-135.
    2. Machado Léo, Ricardo & Tello‐Gamarra, Jorge, 2016. "Inovac¸ão em servic¸os: estado da arte e perspectivas futuras
      [Innovation in services: state of the art and future perspectives]
      ," MPRA Paper 82195, University Library of Munich, Germany, revised 29 Mar 2017.
    3. Chen, Kaui-Hwang & Wang, Chun-Hsien & Huang, Shi-Zheng & Shen, George C., 2016. "Service innovation and new product performance: The influence of market-linking capabilities and market turbulence," International Journal of Production Economics, Elsevier, vol. 172(C), pages 54-64.
    4. Snyder, Hannah & Witell, Lars & Gustafsson, Anders & Fombelle, Paul & Kristensson, Per, 2016. "Identifying categories of service innovation: A review and synthesis of the literature," Journal of Business Research, Elsevier, vol. 69(7), pages 2401-2408.
    5. repec:eee:jbrese:v:79:y:2017:i:c:p:290-298 is not listed on IDEAS
    6. Subramanian, Nachiappan & Gunasekaran, Angappa & Gao, Yanan, 2016. "Innovative service satisfaction and customer promotion behaviour in the Chinese budget hotel: an empirical study," International Journal of Production Economics, Elsevier, vol. 171(P2), pages 201-210.
    7. von Germeten, Jan-Paul & Hartmann, Monika, 2015. "What determines suppliers' intensity of participation in the EU School Fruit Scheme," 2015 Conference, August 9-14, 2015, Milan, Italy 211915, International Association of Agricultural Economists.

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