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Social Bricolage: Theorizing Social Value Creation in Social Enterprises

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  • MariaLaura Di Domenico
  • Helen Haugh
  • Paul Tracey

Abstract

Current theorizations of bricolage in entrepreneurship studies require refinement and development to be used as a theoretical framework for social entrepreneurship. Our analysis traces bricolage's conceptual underpinnings from various disciplines, identifying its key constructs as making do , a refusal to be constrained by limitations , and improvisation . Although these characteristics appear to epitomize the process of creating social enterprises, our research identifies three further constructs associated with social entrepreneurship: social value creation , stakeholder participation , and persuasion . Using data from a qualitative study of eight U.K. social enterprises, we apply the bricolage concept to social entrepreneurial action and propose an extended theoretical framework of social bricolage.

Suggested Citation

  • MariaLaura Di Domenico & Helen Haugh & Paul Tracey, 2010. "Social Bricolage: Theorizing Social Value Creation in Social Enterprises," Entrepreneurship Theory and Practice, , vol. 34(4), pages 681-703, July.
    • Handle: RePEc:sae:entthe:v:34:y:2010:i:4:p:681-703
    DOI: 10.1111/j.1540-6520.2010.00370.x
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