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Doing more with less, systematically? Bricolage and ingenieuring in successful social ventures

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  • Sunduramurthy, Chamu
  • Zheng, Congcong
  • Musteen, Martina
  • Francis, John
  • Rhyne, Lawrence

Abstract

This study investigates whether and how bricolage- and ingenieuring-type of approaches are used in successful social ventures in the learning/education sector across three different contexts (Brazil, South Africa and the US). We employ a partially grounded theory approach to examine the profiles of Ashoka fellows and find that despite the vast differences in their local environments, successful social entrepreneurs engage in similar bricolage processes in three domains of value creation: they tend to refuse limitations imposed by the environment, utilize resources in new and innovative ways, and engage a wide range of stakeholders as partners. Additionally, successful social entrepreneurs avoid just “making do”; instead, they rely on ingenieur-type of approach in their operational process to create and establish replicable systems to fulfil their social vision. We discuss the remarkable consistency in the approaches utilized by successful social entrepreneurs across the three countries from the perspective of theory and practice.

Suggested Citation

  • Sunduramurthy, Chamu & Zheng, Congcong & Musteen, Martina & Francis, John & Rhyne, Lawrence, 2016. "Doing more with less, systematically? Bricolage and ingenieuring in successful social ventures," Journal of World Business, Elsevier, vol. 51(5), pages 855-870.
  • Handle: RePEc:eee:worbus:v:51:y:2016:i:5:p:855-870
    DOI: 10.1016/j.jwb.2016.06.005
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    References listed on IDEAS

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    Cited by:

    1. Alon, Ilan & Mersland, Roy & Musteen, Martina & Randøy, Trond, 2020. "The research frontier on internationalization of social enterprises," Journal of World Business, Elsevier, vol. 55(5).
    2. Kibler, Ewald & Salmivaara, Virva & Stenholm, Pekka & Terjesen, Siri, 2018. "The evaluative legitimacy of social entrepreneurship in capitalist welfare systems," Journal of World Business, Elsevier, vol. 53(6), pages 944-957.
    3. Veronica, Scuotto & Manlio, Del Giudice & Shlomo, Tarba & Antonio, Messeni Petruzzelli & Victor, Chang, 2020. "International social SMEs in emerging countries: Do governments support their international growth?," Journal of World Business, Elsevier, vol. 55(5).
    4. Subhanjan Sengupta & Arunaditya Sahay & Francesca Croce, 2018. "Conceptualizing social entrepreneurship in the context of emerging economies: an integrative review of past research from BRIICS," International Entrepreneurship and Management Journal, Springer, vol. 14(4), pages 771-803, December.
    5. Gupta, Parul & Chauhan, Sumedha & Paul, Justin & Jaiswal, M.P., 2020. "Social entrepreneurship research: A review and future research agenda," Journal of Business Research, Elsevier, vol. 113(C), pages 209-229.
    6. Yang, Man, 2018. "International entrepreneurial marketing strategies of MNCs: Bricolage as practiced by marketing managers," International Business Review, Elsevier, vol. 27(5), pages 1045-1056.

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