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The misuse of marketing: An American tragedy


  • Bennett, Roger C.
  • Cooper, Robert G.


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Suggested Citation

  • Bennett, Roger C. & Cooper, Robert G., 1981. "The misuse of marketing: An American tragedy," Business Horizons, Elsevier, vol. 24(6), pages 51-61.
  • Handle: RePEc:eee:bushor:v:24:y:1981:i:6:p:51-61

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    References listed on IDEAS

    1. Hammer, Michael & Champy, James, 1993. "Reengineering the corporation: A manifesto for business revolution," Business Horizons, Elsevier, vol. 36(5), pages 90-91.
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    Cited by:

    1. García, Clara Eugenia & Molero Ayala, Víctor & Rivera Camino, Jaime, 1997. "Competing through marketing adoption: a comparative study of insurance companies in belgium and spain," DEE - Working Papers. Business Economics. WB 7035, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    2. Luminita Zait, 2015. "Modeling The Process Of Assimilation And Operationalization Of The Concept Of Marketing By Romanian Local Organizations," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
    3. Fritz, Wolfgang & Mundorf, Norbert, 1994. "Market orientation and corporate success: Findings from Germany," Working Papers 94/13, Technische Universität Braunschweig, Institute of Marketing.
    4. Schemmann, Brita & Herrmann, Andrea M. & Chappin, Maryse M.H. & Heimeriks, Gaston J., 2016. "Crowdsourcing ideas: Involving ordinary users in the ideation phase of new product development," Research Policy, Elsevier, vol. 45(6), pages 1145-1154.
    5. repec:eee:tefoso:v:122:y:2017:i:c:p:151-169 is not listed on IDEAS
    6. Boso, Nathaniel & Story, Vicky M. & Cadogan, John W. & Annan, Jonathan & Kadić-Maglajlić, Selma & Micevski, Milena, 2016. "Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises," Journal of Business Research, Elsevier, vol. 69(11), pages 5040-5045.
    7. Smirnova, M.M. & Rebiazina, V.A., 2014. "Strategic orientations as a driver of innovations in Russian firms," Working Papers 6386, Graduate School of Management, St. Petersburg State University.
    8. Rivera Camino, Jaime, 1996. "Reexaminig the adoption of the marketing concept," DEE - Working Papers. Business Economics. WB 7062, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    9. Prajogo, Daniel I. & Sohal, Amrik S., 2006. "The relationship between organization strategy, total quality management (TQM), and organization performance--the mediating role of TQM," European Journal of Operational Research, Elsevier, vol. 168(1), pages 35-50, January.
    10. repec:eee:tefoso:v:120:y:2017:i:c:p:144-162 is not listed on IDEAS
    11. Piercy, Nigel F. & Harris, Lloyd C. & Lane, Nikala, 2002. "Market orientation and retail operatives' expectations," Journal of Business Research, Elsevier, vol. 55(4), pages 261-273, April.
    12. Zeng, Jing & Anh Phan, Chi & Matsui, Yoshiki, 2015. "The impact of hard and soft quality management on quality and innovation performance: An empirical study," International Journal of Production Economics, Elsevier, vol. 162(C), pages 216-226.

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