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The misuse of marketing: An American tragedy

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  • Bennett, Roger C.
  • Cooper, Robert G.

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Suggested Citation

  • Bennett, Roger C. & Cooper, Robert G., 1981. "The misuse of marketing: An American tragedy," Business Horizons, Elsevier, vol. 24(6), pages 51-61.
    • Handle: RePEc:eee:bushor:v:24:y:1981:i:6:p:51-61
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    Cited by:

    1. García, Clara Eugenia & Molero Ayala, Víctor & Rivera Camino, Jaime, 1997. "Competing through marketing adoption: a comparative study of insurance companies in belgium and spain," DEE - Working Papers. Business Economics. WB 7035, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    2. Din, Muhammad Saadat & Cheema, Khaliq Ur Rehman, 2013. "Strategic Change: A Study of TQM and Innovation," MPRA Paper 53204, University Library of Munich, Germany.
    3. Lourdes Cauzo Bottala & María Ángeles Revilla Camacho, 2013. "A qualitative and longitudinal analysis of market orientation," The Service Industries Journal, Taylor & Francis Journals, vol. 33(7-8), pages 694-704, May.
    4. Atuahene-Gima, Kwaku, 1996. "Market orientation and innovation," Journal of Business Research, Elsevier, vol. 35(2), pages 93-103, February.
    5. Luminita Zait, 2015. "Modeling The Process Of Assimilation And Operationalization Of The Concept Of Marketing By Romanian Local Organizations," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
    6. Fritz, Wolfgang & Mundorf, Norbert, 1994. "Market orientation and corporate success: Findings from Germany," Working Papers 94/13, Technische Universität Braunschweig, Institute of Marketing.
    7. Iman Aghaei & Amin Sokhanvar, 2020. "Factors influencing SME owners’ continuance intention in Bangladesh: a logistic regression model," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 10(3), pages 391-415, September.
    8. Schemmann, Brita & Herrmann, Andrea M. & Chappin, Maryse M.H. & Heimeriks, Gaston J., 2016. "Crowdsourcing ideas: Involving ordinary users in the ideation phase of new product development," Research Policy, Elsevier, vol. 45(6), pages 1145-1154.
    9. Scaringella, Laurent & Burtschell, François, 2017. "The challenges of radical innovation in Iran: Knowledge transfer and absorptive capacity highlights — Evidence from a joint venture in the construction sector," Technological Forecasting and Social Change, Elsevier, vol. 122(C), pages 151-169.
    10. Morgan P. Miles & Danny R. Arnold, 1991. "The Relationship between Marketing Orientation and Entrepreneurial Orientation," Entrepreneurship Theory and Practice, , vol. 15(4), pages 49-66, July.
    11. Boso, Nathaniel & Story, Vicky M. & Cadogan, John W. & Annan, Jonathan & Kadić-Maglajlić, Selma & Micevski, Milena, 2016. "Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises," Journal of Business Research, Elsevier, vol. 69(11), pages 5040-5045.
    12. Muhammad Zubair Alam & Shazia Kousar & Muhammad Rizwan Ullah & Amber Pervaiz, 2022. "How creative destruction functions in corporate entrepreneurial process: an empirical investigation of Schumpeterian concept in engineering firm settings in Pakistan," Journal of Innovation and Entrepreneurship, Springer, vol. 11(1), pages 1-15, December.
    13. Kwaku Atuahene-Gima & Anthony Ko, 2001. "An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation," Organization Science, INFORMS, vol. 12(1), pages 54-74, February.
    14. José A. Belso-Martinez & Francesc Xavier Molina-Morales, 2013. "Non-Linear Relationships of Internal and External Resources on a Firm's Innovation: The Case of the Spanish Vinalopó Footwear Cluster," Growth and Change, Wiley Blackwell, vol. 44(3), pages 494-521, September.
    15. Smirnova, M.M. & Rebiazina, V.A., 2014. "Strategic orientations as a driver of innovations in Russian firms," Working Papers 6386, Graduate School of Management, St. Petersburg State University.
    16. Ryan W. Angus & Mark D. Packard & Brent B. Clark, 2023. "Distinguishing unpredictability from uncertainty in entrepreneurial action theory," Small Business Economics, Springer, vol. 60(3), pages 1147-1169, March.
    17. Rivera Camino, Jaime, 1996. "Reexaminig the adoption of the marketing concept," DEE - Working Papers. Business Economics. WB 7062, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    18. Prajogo, Daniel I. & Sohal, Amrik S., 2006. "The relationship between organization strategy, total quality management (TQM), and organization performance--the mediating role of TQM," European Journal of Operational Research, Elsevier, vol. 168(1), pages 35-50, January.
    19. Scaringella, Laurent & Miles, Raymond E. & Truong, Yann, 2017. "Customers involvement and firm absorptive capacity in radical innovation: The case of technological spin-offs," Technological Forecasting and Social Change, Elsevier, vol. 120(C), pages 144-162.
    20. Piercy, Nigel F. & Harris, Lloyd C. & Lane, Nikala, 2002. "Market orientation and retail operatives' expectations," Journal of Business Research, Elsevier, vol. 55(4), pages 261-273, April.
    21. Preeti Nayal & Neeraj Pandey & Justin Paul, 2022. "Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approach," Journal of Consumer Affairs, Wiley Blackwell, vol. 56(1), pages 359-390, March.
    22. Zeng, Jing & Anh Phan, Chi & Matsui, Yoshiki, 2015. "The impact of hard and soft quality management on quality and innovation performance: An empirical study," International Journal of Production Economics, Elsevier, vol. 162(C), pages 216-226.

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