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The misuse of marketing: An American tragedy


  • Bennett, Roger C.
  • Cooper, Robert G.


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Suggested Citation

  • Bennett, Roger C. & Cooper, Robert G., 1981. "The misuse of marketing: An American tragedy," Business Horizons, Elsevier, vol. 24(6), pages 51-61.
  • Handle: RePEc:eee:bushor:v:24:y:1981:i:6:p:51-61

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    1. repec:eee:tefoso:v:122:y:2017:i:c:p:151-169 is not listed on IDEAS
    2. Boso, Nathaniel & Story, Vicky M. & Cadogan, John W. & Annan, Jonathan & Kadić-Maglajlić, Selma & Micevski, Milena, 2016. "Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises," Journal of Business Research, Elsevier, vol. 69(11), pages 5040-5045.
    3. Rivera Camino, Jaime & Molero Ayala, Víctor & García, Clara Eugenia, 1997. "Competing through marketing adoption: a comparative study of insurance companies in belgium and spain," DEE - Working Papers. Business Economics. WB 7035, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    4. José A. Belso-Martinez & Francesc Xavier Molina-Morales, 2013. "Non-Linear Relationships of Internal and External Resources on a Firm's Innovation: The Case of the Spanish Vinalopó Footwear Cluster," Growth and Change, Wiley Blackwell, vol. 44(3), pages 494-521, September.
    5. Smirnova, M.M. & Rebiazina, V.A., 2014. "Strategic orientations as a driver of innovations in Russian firms," Working Papers 6386, Graduate School of Management, St. Petersburg State University.
    6. Lourdes Cauzo Bottala & María Revilla Camacho, 2013. "A qualitative and longitudinal analysis of market orientation," The Service Industries Journal, Taylor & Francis Journals, vol. 33(7-8), pages 694-704.
    7. Rivera Camino, Jaime, 1996. "Reexaminig the adoption of the marketing concept," DEE - Working Papers. Business Economics. WB 7062, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    8. Prajogo, Daniel I. & Sohal, Amrik S., 2006. "The relationship between organization strategy, total quality management (TQM), and organization performance--the mediating role of TQM," European Journal of Operational Research, Elsevier, vol. 168(1), pages 35-50, January.
    9. repec:eee:tefoso:v:120:y:2017:i:c:p:144-162 is not listed on IDEAS
    10. Luminita Zait, 2015. "Modeling The Process Of Assimilation And Operationalization Of The Concept Of Marketing By Romanian Local Organizations," Studies and Scientific Researches. Economics Edition, "Vasile Alecsandri" University of Bacau, Faculty of Economic Sciences, issue 21.
    11. Piercy, Nigel F. & Harris, Lloyd C. & Lane, Nikala, 2002. "Market orientation and retail operatives' expectations," Journal of Business Research, Elsevier, vol. 55(4), pages 261-273, April.
    12. Fritz, Wolfgang & Mundorf, Norbert, 1994. "Market orientation and corporate success: Findings from Germany," Working Papers 94/13, Technische Universität Braunschweig, Institute of Marketing.
    13. Zeng, Jing & Anh Phan, Chi & Matsui, Yoshiki, 2015. "The impact of hard and soft quality management on quality and innovation performance: An empirical study," International Journal of Production Economics, Elsevier, vol. 162(C), pages 216-226.
    14. Schemmann, Brita & Herrmann, Andrea M. & Chappin, Maryse M.H. & Heimeriks, Gaston J., 2016. "Crowdsourcing ideas: Involving ordinary users in the ideation phase of new product development," Research Policy, Elsevier, vol. 45(6), pages 1145-1154.

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