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Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises

Author

Listed:
  • Boso, Nathaniel
  • Story, Vicky M.
  • Cadogan, John W.
  • Annan, Jonathan
  • Kadić-Maglajlić, Selma
  • Micevski, Milena

Abstract

This study draws on resource-based theory to examine the strategic orientation conditions under which radical product innovation capability is more or less beneficial. To test these relationships, this study conducts multiple survey studies among international small and medium-sized enterprises (SMEs) in developed and developing economies. This study finds that, although a positive association exists between radical product innovativeness and sales performance in the context of a developed economy, the relationship is non-significant in a developing market context. In addition, across both the developed and developing economy contexts, when high levels of radical product innovativeness exist, as well as when entrepreneurial orientation increases in magnitude, a corresponding increase in sales performance occurs. Similarly, this study finds that, across both contexts, high market-orientation levels strengthen the effect of radical product innovativeness on sales performance.

Suggested Citation

  • Boso, Nathaniel & Story, Vicky M. & Cadogan, John W. & Annan, Jonathan & Kadić-Maglajlić, Selma & Micevski, Milena, 2016. "Enhancing the sales benefits of radical product innovativeness in internationalizing small and medium-sized enterprises," Journal of Business Research, Elsevier, vol. 69(11), pages 5040-5045.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:11:p:5040-5045
    DOI: 10.1016/j.jbusres.2016.04.077
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    4. Vivy Kristinae & Roby Sambung & Meitiana Sahay, 2019. "The Role Of Entrepreneurial Orientation In Product Innovation In Emerging Markets On The Local Products," Oradea Journal of Business and Economics, University of Oradea, Faculty of Economics, vol. 4(2), pages 35-44, September.
    5. Morais, Flávio & Ferreira, João J., 2020. "SME internationalisation process: Key issues and contributions, existing gaps and the future research agenda," European Management Journal, Elsevier, vol. 38(1), pages 62-77.
    6. Tsui-Yii Shih, 2018. "Determinants of Enterprises Radical Innovation and Performance: Insights into Strategic Orientation of Cultural and Creative Enterprises," Sustainability, MDPI, vol. 10(6), pages 1-22, June.
    7. Renfei Gao & André Sammartino, 2024. "How does inward foreign direct investment shape emerging market firm invention patenting tendency? Evidence from China," Asia Pacific Journal of Management, Springer, vol. 41(1), pages 407-436, March.
    8. Kadic-Maglajlic, Selma & Boso, Nathaniel & Micevski, Milena, 2018. "How internal marketing drive customer satisfaction in matured and maturing European markets?," Journal of Business Research, Elsevier, vol. 86(C), pages 291-299.
    9. Zahoor, Nadia & Khan, Zaheer & Meyer, Martin & Laker, Benjamin, 2023. "International entrepreneurial behavior of internationalizing African SMEs – Towards a new research agenda," Journal of Business Research, Elsevier, vol. 154(C).
    10. Vu, Uyen & Tolstoy, Daniel, 2025. "Examining the complementary roles of market-driven and market-driving orientations in the geographical diversification strategies of e-commerce SMEs," Journal of Business Research, Elsevier, vol. 194(C).
    11. Anning-Dorson, Thomas, 2018. "Customer involvement capability and service firm performance: The mediating role of innovation," Journal of Business Research, Elsevier, vol. 86(C), pages 269-280.
    12. İpek, İlayda & Bıçakcıoğlu-Peynirci, Nilay, 2020. "Export market orientation: An integrative review and directions for future research," International Business Review, Elsevier, vol. 29(4).
    13. Wendy Anzules-Falcones & Sylvia Novillo-Villegas, 2023. "Innovation Capacity, Entrepreneurial Orientation, and Flexibility: An Analysis from Industrial SMEs in Ecuador," Sustainability, MDPI, vol. 15(13), pages 1-24, June.

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