The study of stakeholder management as way to understand the consequences of economic crisis in the banking sector
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- repec:eee:aumajo:v:17:y:2009:i:2:p:84-91 is not listed on IDEAS
- Longinos Marin & Salvador Ruiz, 2007. "â€œI Need You Too!â€\x9D Corporate Identity Attractiveness for Consumers and The Role of Social Responsibility," Journal of Business Ethics, Springer, vol. 71(3), pages 245-260, March.
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KeywordsResponsabilidad social corporativa; grupos de interés; entidades bancarias; estudio de casos;
- M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
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